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TVWeek's Deputy Editor Chris Pursell is exploring the billion dollar business of sports media. Every week he will deliver the latest insights as well as a fresh perspective along with interviews with the biggest personalities in the business.

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Cubs Driving More Than Runs

July 29, 2008 12:46 PM

First the Devil Rays’ string of wins sent Tampa’s ratings soaring. Now Comcast SportsNet Chicago, the television home of the Chicago Cubs, has scored its best Cubs ratings ever, recording a whopping 8.3 household rating for its live coverage of the Cubs’ National League Central Division battle against the Milwaukee Brewers Monday night.

That equates to around 288,000 households for the entire game, with ratings peaking at an 11.2 during the 10:15 p.m. quarter-hour. The Cubs broke a 4-4 tie in the bottom of the ninth to win the game, 6-4.

So far this season, the Cubs are averaging a 5.01 household rating on Comcast SportsNet Chicago this season; that’s a year-to-date increase of 36% from last season. Comcast SportsNet also will carry Wednesday night’s Cubs at Brewers contest beginning at 7 p.m.