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NBC Gets Aces With Wimbledon

July 7, 2008 11:57 AM

First an amazing match with Tiger Woods’ dramatic come-from-behind playoff victory at the U.S. Open, now an epic Gentlemen's Singles final between Roger Federer and Rafael Nadal at Wimbledon—NBC is hitting ratings highs.

NBC Sports' “Breakfast at Wimbledon” coverage of the finals match between the world’s top two male tennis players earned the network its best overnight rating for a Gentlemen's Final in eight years, scoring a 4.6 rating and a 12 share and besting last year’s finals by 44%, according to Nielsen Media research.

“This has got to be the greatest match we've ever seen—EVER,” commentator John McEnroe said during the match.

Mr. Nadal was the victor in the grueling, nearly five-hour match, dethroning Mr. Federer, the five-time defending Wimbledon, 6-4, 6-4, 6-7, 6-7, 9-7 to score his first Wimbledon victory.

Top metered markets for Sunday's coverage of the Gentlemen’s Final:

1. St. Louis, 8.2/19
2. West Palm Beach, Fla., 7.5/17
3. Washington, D.C., 6.4/17
4. Nashville, Tenn., 6.3/14
4. Fort Myers, Fla., 6.3/15
6. Las Vegas, 6.1/14
7. Jacksonville, Fla., 6.0/13
7. Richmond, Va., 6.0/12
9. New York, 5.7/15
9. Milwaukee, 5.7/12

NBC also scored with its Ladies’ Singles final between the Williams sisters, earning the best rating for a Ladies Final since 2005 with a 3.4 overnight rating and a 10 share. Venus Williams defeated sister Serena in a match that improved ratings from last year’s final by 21%.

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Comments (1)

It's almost ironic how NBC used to be on top of the pro sports world when they had baseball, football, and the NBA, before dumping them all for a few years. Now, their share of "annuals" are making their Sports Dept. look big time.

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