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Phelps’ Relay Finish Propels Online Traffic

August 11, 2008 2:35 PM

Michael Phelps Celebrating His Team's Relay Win

Make what you will of the digital fireworks, but the riveting freestyle relay on Sunday continues
to pay off for NBC.

First, 81 million watched NBC in prime time as Michael Phelps, with his USA teammates, came from behind to take down the French and win his second gold medal of the Beijing Games. Now, word of mouth is driving phenomenal traffic online as well.

As of early Monday afternoon, NBC reports 1.1 million video streams of the historic 4x100m relay have been accessed at NBCOlympics.com, making it the most watched video ever from the site.

Here’s where they rank so far…

Top Video Streams Today on NBCOlympics.com:

1. U.S. Wins 4x100m Relay

2. Beijing and Beyond Feature

3. Phelps Wins 400m IM

4. Women's Fencing – Foil

5. U.S.-China Basketball preview


Anyway, Sunday’s coverage drew a total of 107 million people watching the Beijing Olympics at some point on the various NBC outlets, pacing 16 million ahead of the same first Sunday of the Athens Games. NBC has drawn 143 million total viewers though the first three days of the events.

NBC's prime-time coverage, which included Phelps collecting his second Beijing gold medal and eighth career Olympic gold medal in the relay, as well as Bob Costas’ interview with President Bush, peaked with a 21.0/32 and 38.4 million average viewers in the 9:30 p.m. half-hour.


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