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Ratings Chart Attack! is the TV industry’s destination for a daily dose of prime-time ratings. Delivering the daily scoop on which shows are scoring. TVWeek’s Sergio Ibarra calls the winners and losers, and what it means to broadcast network programmers. From day-in, day-out ratings to long-view trends and noteworthy performances, Ratings Chart Attack! delivers.

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'Idol' Continues Dominance

February 28, 2008 12:15 PM

“American Idol” took the top ratings spot again on Wednesday, helping Fox to its seventh consecutive Wednesday win. Its competitors fielded a tight pack of shows.

A 90-minute “Idol” took in a 10.4 in the 18- to 49-year-old demographic, down 7% from last Wednesday’s two-hour show. “Idol” gave a leg up to its lead-out show, “Back to You,” which tied its series-high rating with a 4.4.

Fox took first for the night with an 8.9.

NBC (2.6) placed second with new episodes of “Deal or No Deal” (2.2) and “Law & Order” (3.4), followed by a repurposed-from-USA episode of “Law & Order: CI” (2.2). “L&O” rose about 10% from last week, and took first in the 10 p.m. hour.

ABC (2.4) was third with “Wife Swap” (2.1), “Supernanny” (3.3) and the time-period premiere of “Men in Trees,” (1.7) which replaced “Cashmere Mafia” in the 10 p.m. slot.

“Supernanny” bounded up 43% from last week, thanks to a half-hour less of “Idol.” “Nanny’s” audience in the demo grew 36% in its second half-hour.

CBS (2.2) took fourth with “Big Brother” (2.1), and repeats of “Criminal Minds” (2.3) and “CSI: NY” (2.3). “Brother” improved slightly from last week’s 2.0.

The CW (1.5) placed fifth with “America’s Next Top Model” (2.0), up 5% from last week’s premiere. The network rounded out the night with a repeat of “Pussycat Dolls Presents: Girlicious” (1.0), which bounced up 25% from last week’s time-period premiere.

(Editor: Baumann)

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