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Ratings Chart Attack! is the TV industry’s destination for a daily dose of prime-time ratings. Delivering the daily scoop on which shows are scoring. TVWeek’s Sergio Ibarra calls the winners and losers, and what it means to broadcast network programmers. From day-in, day-out ratings to long-view trends and noteworthy performances, Ratings Chart Attack! delivers.

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March 2008 Archives

ABC Wins Sunday; Fresh 'Case' Scores for CBS

March 31, 2008 1:08 PM

Cold Case

An original episode of “Cold Case” trickled back on to CBS last night to a marked improvement over its last new episode, while ABC made it six straight Sunday wins on the strength of its feel-good lineup.

ABC was home to the night's No. 2 and No. 3 shows, “Extreme Makeover: Home Edition” and “Oprah’s Big Give.” “Makeover” posted a 4.5 rating/11 share in the 18- to 49-year-old demographic, according to preliminary Nielsen research. “Oprah” pulled in a 3.9/9. They were up 12% and 15%, respectively, over last week’s Easter showings.

“America’s Funniest Home Videos” was flat against its previous season average with a 2.4/7, while “Here Come the Newlyweds” (3.1/8) was down slightly versus its previous average.

ABC ended the night with a 3.5/9.

Second-place CBS (3.0/8) will see some ratings movement due to NCAA overrun (5.4), which tends to upset preliminary numbers. “Cold Case” (2.6/7) was up 24% from its last original showing.

“60 Minutes” (3.1/8) and “Big Brother” (2.7/7) were up over their previous season averages (11% and 17%, respectively), while “Dexter” (1.9/5) was flat.

Fox (2.5/7) was third. New episodes of “The Simpsons” (3.4/9) and “King of the Hill” (2.7/7) and the season finale of “Unhitched” (2.1/5) were the highlights of the night.

Fourth-place NBC (1.4/4) aired a special “Countdown With Keith Olbermann” (0.6/2) and “Dateline” (1.7/4), along with repeats from the “Law & Order” series.

The CW (0.6/2) had repeats along with new episodes of “Everybody Hates Chris” (0.5/1) and “The Game” (0.7/2), which were essentially flat week-to-week.

CBS handily won Friday and Saturday with NCAA basketball coverage (3.1/10 on Friday and 3.5/11 on Saturday). But, because of live television, those numbers are subject to change.

Noteworthy on Friday was Fox’s removal of series “The Return of Jezebel James” after just two weeks. “James,” with its 1.1/4 average, was traded in favor of a “Bones” repeat.

“Canterbury’s Law” made its Friday debut (1.2/4), down 40% from the 9 p.m. time period’s previous four-week average. The slot used to contain “House” repeats.

On Friday, NBC placed second (2.6/8), ABC placed third (1.7/5), Fox was fourth (1.3/4) and The CW was fifth (1.2/4).

On Saturday, Fox placed second (2.3/7), ABC placed third (1.6/5) and NBC placed fourth (1.3/4).

NBC Takes Top Spot From ABC Thursday

March 28, 2008 1:17 PM

Celebrity Apprentice

Without an original episode of “Lost,” viewers found “Celebrity Apprentice” and boosted NBC to the nightly ratings win Thursday night.

The two-hour “Celebrity Apprentice” finale posted a 4.5 rating/12 share in the key 18- to 49-year-old age group, up 41% over last week’s showing, according to preliminary Nielsen numbers. This matches the highest “Apprentice” rating since season four’s finale in December 2005.

“Deal or No Deal” (3.0) led the night and was also up 15% from last week. NBC finished the night with a 4.0 rating/11 share.

NCAA March Madness basketball coverage gave CBS a tentative second place with a 3.8 rating/11 share. Live television is more volatile, meaning larger potential ratings movement once final Nielsen numbers are released.

Fox’s game show lineup of “Are You Smarter Than a 5th Grader?” (2.4) and “Don’t Forget the Lyrics!” (3.1) allowed Fox a third-place finish (2.8).

“Lyrics” was up 15% over last week.

ABC tumbled from first to fourth week-to-week without the help of an original “Lost,” ending the night with a 1.9. Two episodes of “Miss Guided” aired, pulling in a 2.0 and a 2.1, respectively. “Lost” (1.8) dropped off 61% week to week as it entered a month of repeats.

“Eli Stone” (1.9) suffered without the “Lost” lead-in, dipping 17% from last week.

The CW’s “Smallville” (1.5) and “Reaper” (1.2) were essentially flat from last week. The CW ended the night with a 1.4.

Reality Wins Wednesday for Fox

March 27, 2008 12:48 PM

Moment of Truth

Fox topped another Wednesday with its “Moment of Truth”/“American Idol” duo, as the two series dipped slightly from last week’s ratings.

“American Idol” was the highest-rated show of the night with a 9.7 rating/25 share in the 18-49 demographic, according to preliminary Nielsen numbers.

“Idol” dipped ever so slightly (1%) from last week’s season-low numbers (excluding specials). “Truth” (3.9) dropped 7% from last week to its lowest rating season-to-date (excluding specials).

Fox ended the night with a 6.8 rating/19 share, which tied the other networks’ nightly averages combined.

ABC (2.0) was second with an on-par “Wife Swap” (2.3) and slightly down “Men in Trees” (1.5). “Supernanny” (2.2) entered into repeats and was down 15%.

NBC and CBS tied for third with a 1.8. Both channels were dominated by repeats, with the only fresh content coming from CBS’ “Big Brother” (2.1), up slightly from the show’s season average but down 17% from last week. “Brother” had the benefit of a “Survivor” lead-in last week.

“America’s Next Top Model” (1.7) brought in a 1.8 rating/6 share in the 18-34 demo, slipping 18% from last week. A repeat of “Pussycat Dolls Present: Girlicious” brought in a 0.8 in that demo.

Odds and Ends:

- “Jail,” on MyNetworkTV, is pleasing the network. MyNet is touting its seventh straight week of 1+ in the household rating, which is a network first.

-- NBC is readying its first return to the field after the writers strike, “My Name Is Earl,” on April 3. On NBC.com, a clip of NBC Universal CEO Jeff Zucker’s cold open to next week’s episode isn’t necessarily gaining online support.

DeadlineHollywoodDaily.com’s Nikki Finke asks, “Has NBC Uni's Jeff Zucker Lost His Mind?” while a Huffington Post headline reads, “NBC President Mocks Writers, Strike in Upcoming ‘My Name Is Earl’ Commercial.”

The clip, posted below, has Mr. Zucker getting viewers up to speed on the show’s goings-on, plugging esurance.com and riffing on the writers strike, all in unblinking deadpan. He suggests viewers should watch “Earl” episodes online “preferably within the first 17 days,” which would fall within the royalty-free window for NBC.

Ms. Finke reports that “Earl” writers penned Mr. Zucker’s script and creator Greg Garcia was really pleased with the way the intro turned out.

Ms. Finke also is betting the opening will not air.

Is it too soon for Mr. Zucker to be poking fun at the writers strike? Let us know in the comments.



Britney Works Her Magic on ‘Your Mother’

March 25, 2008 12:26 PM

Britney Guest Spot

Britney Spears’ appearance on CBS’ “How I Met Your Mother” rocketed the sitcom to a series-high rating, helping CBS post a Monday night win against a tough ABC reality lineup.

“Mother” earned a 4.5 rating/12 share in the 18-49 demographic, according to preliminary Nielsen data.

For the first time in several weeks, CBS’ Monday night lineup was completely new, with “Two and a Half Men” (5.1) the highest-rated show of the night and the return of “CSI: Miami” (4.8), which beat its first-run season average by 7%.

CBS ended with an average 4.4/11 for the night.

“Dancing With the Stars” (5.0) was down 11% from last week’s season premiere, while “The Bachelor” (2.7) slipped 16% from last week. ABC (4.2) was the most watched network Monday night, with an average 16 million viewers.

NBC and Fox tied with a 2.4. NBC’s “My Dad Is Better Than Your Dad” continues to struggle, dropping 14% from last week to end up with a 1.2, making it the third lowest rated show of the night.

A repeat of “House” (2.7) replaced “Canterbury’s Law” this week on Fox, but the lead-in couldn’t stem another downturn for “New Amsterdam” (2.0), which dropped 13%.

The CW (0.6) pulled in a 0.9 in its key 18-34 demographic with a “Gossip Girl” repeat (0.5) and “Pussycat Dolls Present: Girlicious” (0.8), about average for the shows. “Girlicious” posted a 25% increase week-to-week in the 18-34 demo, up to a 1.0.

Viewers Go Crazy for CBS’ NCAA Coverage

March 24, 2008 2:21 PM

NCAApage.jpg

March Madness scored some nightly wins for CBS as the winnowing began.

CBS officially won Thursday with a 3.4 rating/10 share average in the 18-49 demographic for its first-round coverage of the NCAA March Madness basketball tournament, according to final Nielsen numbers.

The rating ties last year’s opening-round numbers.

In second for the night, ABC (3.0) ran two new episodes of “Miss Guided” (2.1, 2.3), which were down 22% and 15% from the show’s debut after “Dancing With the Stars” on Tuesday. “Lost” (4.6) was the top-rated show of the night with a series low, excluding specials and clip shows.

NBC (2.8) placed third with nearly average showings from “Celebrity Apprentice” (3.2) and the season finale of “Lipstick Jungle” (2.6).

Fox placed fourth with its game shows (2.4), while The CW came in fifth (1.3).

CBS rolled into another win on Friday with its NCAA coverage (3.1), but because live programming gets preliminary Nielsen numbers all funky, that number is expected to change once final numbers are in.

ABC took second (1.7) with a double dose of “20/20” (1.8, 2.3). Fox tied NBC and The CW for third (1.4). In its second outing, Fox’s “The Return of Jezebel James” continued to languish, tying its 1.1 premiere last week.

The NCAA coverage gave CBS a Saturday win, too (3.3). Again, preliminary numbers are subject to change. ABC (2.3), with Easter mainstay “The Ten Commandments,” nabbed a 2.3 average for the night, good for second place. Fox was third (1.9) and NBC was fourth (1.1).

Coming into Sunday, ABC ended CBS’ three-day streak and placed first for the night with a 3.1. ABC’s feel-good Sunday (“Extreme Makeover,” “Oprah’s Big Give,” “Here Comes the Newlyweds”) scored ratings that were similar to last week’s numbers.

CBS was second (2.5) with NCAA overrun and its Sunday night lineup, including “Big Brother” (2.3) and “Dexter” (1.7), both essentially flat from last week. Numbers will change once final ratings come in for basketball.

NBC (1.7) took third with a two-hour “Dateline” (1.3), down 32% from last week, as well as “Law & Order” repeats.

Fox (1.6) was a close fourth with repeats of its animated series and two new episodes of “Unhitched,” both earning a 1.5, down 32% from last week.

The CW ended up fifth with a 0.5. Time-period switches for “Girlfriends” (0.5) and “The Game” (0.6) jostled ratings up 25% and 50% from their previous respective averages.

‘Idol’ Wins Wednesday With Worst Showing This Season

March 20, 2008 1:48 PM

American Idol

“American Idol” continues a slipping trend, putting up its lowest Wednesday night rating since April 2006 and its lowest season-to-date rating so far, excluding specials.

However, Fox’s “Idol” was still Wednesday’s highest-rated show in the 18-49 demographic, with a 9.6 rating/24 share, according to preliminary Nielsen numbers. “Idol’s” lead-in, “Moment of Truth” (4.1), was on pace with last week’s time-period premiere.

Fox placed first (6.8) for the night.

A special “Survivor” (3.6) helped CBS take second (2.6), but the Wednesday night airing drew the show’s second-lowest rating ever.

“Big Brother” (2.4) received a shot in the arm from the “Survivor” lead-in, pushing it to its highest Wednesday numbers this season.

Third-place ABC (2.1) aired new episodes of “Wife Swap” (2.1), “Supernanny” (2.6) and “Men in Trees” (1.6). “Trees” was essentially flat week-to-week, while “Swap” was down 13% and “Supernanny” was up 13%.

“Law & Order” episodes dominated the lineup for fourth-place NBC (2.0), with two episodes of “Law & Order: CI” (1.4, 1.7) followed by “Law & Order” (3.0), down 9% from its previous average.

The CW (1.3, 1.6 in the 18-34 demo) aired “America’s Next Top Model” (1.8), which was slightly down from last week, and a repeat of Monday’s “Pussycat Dolls Present: Girlicious” (0.8).

“Model” and “Girlicious” were just about on average within their key 18-34 demo.

‘Idol’ Rules Reality Realm

March 19, 2008 11:32 AM

American Idol

Tuesday was reality night as all of the networks rolled out their reality heavy-hitters. But Fox’s “American Idol” remained the lead dog with a season-low Tuesday rating.

Fox and “Idol” posted a 10.3 rating/25 share in the 18-49 demographic, according to preliminary Nielsen numbers, trumping the rest of the networks combined by 12%. “Idol” dropped 6% from last week.

The second night of “Dancing With the Stars” (4.0) buoyed ABC (3.1) to second place. “Stars” was down slightly from its last two Tuesday-night premieres.

In a curious bit of scheduling, ABC premiered comedy “Miss Guided” at 10:30, after “Stars,” where it ended up with a 2.9. “Miss Guided” boosted the time period’s previous four-week average by 16%, but tomorrow moves to Thursday at 8 p.m.

A close third, NBC (3.0) was incredibly pleased with “The Biggest Loser: Couples” (3.1), which posted a small gain from last week, even with competition on both ends from “Idol” and “Stars.”

CBS’ “Big Brother” (2.0) and “Jericho” (2.0) were right around par, while a repeat of “NCIS” (2.0) was up 33% from last week. CBS (2.0) was fourth.

The CW (1.1) celebrated “One Tree Hill’s” (1.4) 100th episode as well as its gains from week to week. Yesterday’s “Hill” was the second highest rated show of the season, soaring 27% from last week in 18-49 and up 31% in the target 18-34 demo to a 2.1.

“Beauty and the Geek” (0.8) was close to its premiere numbers last week. The CW ended the night with a 1.5 in its key 18-34 demo.

‘Dancing’ Gives ABC a Leg Up Over Returning CBS Comedies

March 18, 2008 12:31 PM

Dancing With the Stars

CBS is one of the first networks out of the gate with almost a full night of returning strike-hampered shows, but ABC’s season premiere of “Dancing With the Stars” boosted the Alphabet network to a Monday win.

“Dancing” posted a 5.5 rating/15 share in the 18- to 49-year-old demographic, according to preliminary Nielsen numbers, just about on par with the show’s September premiere. The show is down 14% year-to-year.

Rounding out the night was the newest version of “The Bachelor” (3.3), again on par with the last iteration.

ABC was first with a 4.4.

CBS (3.9) brought in new episodes of Monday comedies “The Big Bang Theory” (3.7), “How I Met Your Mother” (4.3), “Two and a Half Men” (5.4) to join “The New Adventures of Old Christine” (4.3), which was already in new episodes.

“How I Met Your Mother,” “Two and a Half Men” and “The New Adventures of Old Christine” all posted season-high ratings in the 18-49 demo.

NBC’s reality series “My Dad Is Better Than Your Dad” (1.5) slipped 44% from last week’s previous season average, while “Deal or No Deal” (2.9) was level with last week. “Medium” (3.2) was up 10% from last week.

NBC was third on the night with a 2.5.

Fox, in fourth place with a 2.0 for the night, saw “Canterbury’s Law” (1.7) tie its disappointing premiere numbers last week. “New Amsterdam” (2.3) managed to stop its airing-to-airing ratings slide somewhat, dipping just 8%.

The CW (0.6) was fifth with a “Gossip Girl” repeat (0.6, 0.7 in The CW’s key 18-34 demo) and a new episode of “Pussycat Dolls Present: Girlicious” (0.7).


ABC Feels Good on Sunday

March 17, 2008 11:53 AM

ABC is the ratings winner with its feel-good Sunday shows, while Fox’s “Unhitched” struggled from week-to-week against a mix of repeats.

Additionally, Fox’s premiere of “The Return of Jezebel James” on Friday disappointed, tying for lowest-rated program of the evening.

ABC posted a 3.2/9 share in the 18- to 49-year-old demographic, led by good showings of “Extreme Makeover: Home Edition” (4.1), “Oprah’s Big Give” (3.6) and “Here Come the Newlyweds” (2.9).

“Oprah” fell 10% from last week, while “Newlyweds” dropped 17%.

Second-place Fox (2.5) mainly ran repeats of its animation block, along with freshman series “Unhitched” (2.3), down 8% from last week.

“Unhitched” had a strong lead-in with a repeat of “Family Guy” (3.4) and performed better against mainly repeats. The show placed a distant second for the half-hour.

CBS and NBC tied for third with a 2.0. CBS aired an on-average “Big Brother” (2.3), but a below-par “Dexter,” 1.9, a series low.

NBC presented a two-hour “Dateline” (1.9).

The CW placed fifth with a 0.4, with on-average showings of its Sunday comedies.

Friday had the debut of “The Return of Jezebel James” for Fox. Two back-to-back episodes put up a 1.0, tying a “Grey’s Anatomy” repeat as the lowest-rated show of the night.

CBS won on Friday with a 1.9, thanks to a prime-time “The Price Is Right” (2.0).

Unsurprisingly, Fox won on Saturday night with a 2.4 due to the strength of its police reality shows.

‘Lost’ Loses Ground

March 14, 2008 1:23 PM

Lost Ratings

“Lost” might have been the highest-rated show of the night, but it achieved that with its lowest rating to date, excluding specials and clip shows.

Putting up a 4.8 in the 18- to 49-year-old demographic, “Lost” was off 11% from last week and down 20% from its previous season average, according to preliminary Nielsen data.

The show hasn’t posted a week-to-week gain this season.

ABC placed second with a 3.0.

Without “American Idol” stomping over the competition, CBS (3.2) won the night with “Survivor” (4.2) and repeats.

“Survivor” was up 5% from last week’s series-low rating.

Fox was third with a 2.9, on the shoulders of “Are You Smarter Than a 5th Grader?” (2.7) and “Don’t Forget the Lyrics” (3.1).

NBC (2.4) showed new episodes of “Celebrity Apprentice” (3.1) and “Lipstick Jungle” (2.4). “Apprentice” dipped 11% from last week and its previous average, while “Jungle” was on par.

The CW (1.4) rolled out new episodes of “Smallville” (1.6) and “Reaper” (1.2). “Smallville” was on par with its last original episode.

Networks Shuffle Schedules, But ‘Idol’ Still Wins

March 13, 2008 11:42 AM

Idol Ratings

Some networks played musical chairs with their schedules Wednesday, as “American Idol” got cozy with a ratings win in its 9 p.m. time slot.

Down 3% from a week ago, Fox’s “American Idol” won again in the 18- to 49-year-old age group with a 10.1, according to preliminary Nielsen numbers. “Moment of Truth” (4.1) led off Fox’s schedule, airing in its regular time slot for the first time; it was the second highest rated show of the night. Without “Idol” as a lead-in, “Truth” slipped 33% from last week.

Fox posted a 7.1 overall to win the night in the 18-49 demo.

On NBC, which took second place overall with a 2.6, “Deal or No Deal” (2.5) and “Law & Order: CI” (1.9) swapped time slots from last week, while a new episode of “Law & Order” (3.3) anchored the night.

ABC’s “Wife Swap” (1.9) reaped some benefits thanks to the “Idol” swap, and was up 26% over last week. “Supernanny” (2.3), on the other hand, tumbled 18% from a week ago. “Men in Trees” (1.7) was on par. ABC was fourth with a 2.1.

CBS’ “Big Brother” (1.8) was down 10% from its average, with repeats the rest of the night (1.8). The network ran fourth for the night.

“America’s Next Top Model” (1.8) did well for The CW in its target 18-34 demographic, its 1.9 tying for third on the night in that demo. “Pussycat Dolls Presents: Girlicious” (0.8) was a repeat from Monday, but it tied Monday’s rating. The CW posted a 1.3 in the 18-49 demo and a 1.4 overall in 18-34.

Same Old Song: ‘Idol’ Boosts Fox to Tuesday Win

March 12, 2008 12:19 PM

“American Idol” returned to its two-hour format Tuesday and dominated the night, allowing Fox to handily beat the other networks’ combined average ratings.

“Idol” posted a 10.8 in the 18-49 demographic, up slightly from last week’s one-hour show. Fox was first with a 10.8.

NBC (3.0) had the No. 2 and No. 3 shows of the night with a “Law & Order: SVU” repeat (3.0) and “The Biggest Loser” (2.9). “Loser” was down 17% from last week.

ABC and CBS tied with a 1.8. ABC ran the season finale of “According to Jim” (1.5) and a new episode of “Just For Laughs” (1.2), along with repeats. The network rounded out the night with “Primetime: What Would You Do?” (2.8), rebounding 33% from last week.

CBS had “Big Brother” (2.1), down slightly from last week, and “Jericho” (1.9), up slightly from last week.

A new season of “Beauty and the Geek” (0.9) premiered on The CW (1.0). Compared to previous seasons, “Geek” is way off the mark, down 59% from the Jan. 3, 2007, premiere of the show.

“Geek” posted a 1.1 in the CW’s key 18-34 demographic, off 62% from last January.

A new “One Tree Hill” brought in a 1.1 (1.6 in the 18-34 demo), down 21% from last week.

Odds and Ends:

- MyNet posted the network’s second highest viewership ever in 18- to 49-year-olds last week with a Tuesday episode of “Jail,” which brought in 1.2 million viewers.

- CBS is letting the public experiment with some Web gadgets that it has over at labs.cbs.com. Currently, the network is letting viewers stream HD-quality episodes of some of its series, including “Jericho.”

Fox Flops With New Drama ‘Canterbury’s Law’

March 11, 2008 2:04 PM

It was a slow Monday all around for the networks, and Fox, off the high of a successful “Terminator” run, struggled with its two new dramas, “New Amsterdam” and “Canterbury’s Law.”

CBS posted a 2.9 in the 18-49 age group, mainly with repeats, save for a pair of new episodes of “The New Adventures of Old Christine” (2.7, 3.3), up 14% from last week in the 9:30 showing. A repeat of “Two and a Half Men” (3.8) was the highest-rated show of the night.

Reality fare “My Dad Is Better Than Your Dad” (2.1) and “Deal or No Deal” (3.0) gave NBC second place with a 2.7. “Deal” was steady from last week, while “Dad” was down 13%. “Medium” (2.9) was on average.

ABC tied Fox with a 2.1. ABC rolled out a special recap episode of “The Bachelor,” in anticipation of its new season, to fair numbers (2.6). A two-hour episode of “October Road” clunked (1.8), landing around the back of the pack for each half-hour it was on.

Fox debuted “Canterbury’s Law” to low numbers (1.7), making it Fox’s lowest-rated regular-season premiere in that Monday time slot in at least 17 years.

“New Amsterdam” (2.5) moved into its official time slot yesterday. Without “American Idol” as a lead-in, “Amsterdam” dropped 29% from its previous airing. The show has dropped one full ratings point in each airing.

In fifth, The CW (0.6) aired a “Gossip Girl” repeat (0.5) and a new episode of “Pussycat Dolls Presents: Girlicious” (0.8, drawing a 1.0 in the 18-34 age group).


ABC Wins Sunday Despite Reality Dips

March 10, 2008 12:36 PM

ABC’s “Oprah’s Big Give” and “Here Come the Newlyweds” dropped from their strong premiere-week ratings numbers Sunday, while Fox’s second week of “Unhitched” remained constant, despite returning to its regular time slot.

ABC placed first on Sunday with a 3.4 in the 18- to 49-year-old demo. “America’s Funniest Home Videos” (1.9) dropped 24% from its previous season average. “Extreme Makeover: Home Edition” (4.0) also was off, dropping 15% from its previous average.

“Oprah,” meanwhile, slipped 25% to a 4.0 in its second airing, although that was good enough for a tie for highest-rated show of the night. “Newlyweds” (3.6) fell 12% in its second outing.
Fox was second (2.6) with its animation block, featuring new episodes of “The Simpsons” (3.5) and “King of the Hill” (3.0). At the tail end of the night was “Unhitched,” which tied last week’s premiere with a 2.6.

“Unhitched” aired last week a half-hour later due to NASCAR coverage on Fox, and this was its first week in its scheduled time slot.

NBC was third with repeats (2.0), while CBS zipped into fourth (1.9) on average showings from “Big Brother” (2.2) and “Dexter” (1.9). “60 Minutes” was low with a 1.8, down 14% from last week.

The CW was fifth (0.5) with repeats and on par showings from “Everybody Hates Chris” (0.5) and “Aliens in America” (0.4).

Friday

NBC won a tight race Friday, with a 2.2, on the shoulders of “Amnesia” (1.6) and a two-hour “Dateline” (2.6), which was the highest-rated show of the night.

CBS was a close second (2.1), with repeats and a prime-time “The Price Is Right.” “Price” recovered 14% from last week.

Fox was in repeats, but still scored third place (2.0).

ABC had new episodes of “20/20” (1.7, 1.9) for fourth (1.6).

The CW (1.5) brought up the rear with “Friday Night Smackdown!” (1.5).

Saturday

Cop shows (“Cops” and “America’s Most Wanted”) easily helped Fox win the night with a 2.4.
Repeats dominated the rest of the schedule, with the pecking order for Saturday coming in as CBS second (1.7), NBC third (1.4) and ABC fourth (0.9).

‘New Amsterdam’ Slips From Tuesday

March 7, 2008 11:29 AM

“American Idol” turned it up slightly from last week, while its lead-out, “New Amsterdam,” floundered Thursday in its second airing on Fox.

Unsurprisingly, “American Idol” was Thursday’s highest-rated show, with a 9.3 in the 18- to 49-year-old demographic, up 2% from last week.

“New Amsterdam” (3.6) didn’t fare so well. It dropped 20% from its Tuesday premiere (which also followed “Idol”), it retained only 39% of the “Idol” audience and it was down 31% in the ratings from last week’s time-slot occupant, “Don’t Forget the Lyrics.”

Fox was still No. 1 for the night, with a 6.5.

“Lost” on ABC tied last week’s showing with a 5.4 and was the second highest rated program for the night. “Eli Stone” (2.6) was up slightly from last week. Those scores were good enough to put ABC in second place with a 3.3.

CBS took third place (3.0) with “Survivor” (4.0) and repeats. Down 5% from last week and facing stiff competition from “Idol,” “Survivor” posted a series-low rating last night (excluding specials).

“Celebrity Apprentice” on NBC was up a modest 13% from last week with a 3.5, tying its previous season average. “Lipstick Jungle” (2.4) was down 4% from last week.

NBC was in the No. 4 spot for the night with a 2.6.

The CW aired repeats and was fifth (0.8).

‘Idol’ Again Puts Fox Far Out Front

March 6, 2008 12:36 PM

Fox did better than all the other networks combined Wednesday night in the 18-49 ratings demo, as “American Idol” continued its winning ways.

“Idol,” down to an hour this week, was the night’s top-rated show with a 10.2, slipping 3% from last week’s 90-minute showing.

“Moment of Truth” wrapped up Fox’s night with a 6.2, up slightly from the last time it aired in the 9 p.m. Wednesday slot.

Fox put up an 8.2 for the night.

NBC (2.2) took the silver on Wednesday, on the shoulders of “Deal or No Deal” (2.2), “Law & Order: CI” (1.6) and “Law & Order” (2.9). “CI” and “Deal” flip-flopped time periods, while “L&O” was down 12% from last week.

ABC and CBS tied for third with a 2.1. ABC brought out new episodes of “Wife Swap” (1.9), “Supernanny” (2.8) and “Men in Trees” (1.6). “Nanny” dipped 15% from last week, due in part to stronger competition from “Moment of Truth.”

CBS aired “Big Brother” (2.0, steady from last week) and repeats.

The CW was fifth with a 1.4 (1.8 in the 18-34 demo). “Top Model” (1.8) put in a good showing in its 18-34 target demo with a 2.3, while a repeat of “Pussycat Dolls Present: Girlicious” (1.0) outscored the original showing of the episode on Monday by 25%.


Slow Tuesday for ‘Idol,’ ‘New Amsterdam’

March 5, 2008 12:06 PM

“American Idol” took first for another night, but did so with its lowest-rated Tuesday telecast this season.

An hourlong “American Idol” posted a 10.5 in the 18-49 demographic Tuesday, according to preliminary Nielsen numbers.

“Idol,” along with newcomer “New Amsterdam” (4.6), boosted Fox to a Tuesday win with a 7.5.

“New Amsterdam’s” premiere was down 56% from the time period’s average for the previous four weeks, when the slot housed mainly extended episodes of “Idol.”

“The Biggest Loser: Couples” (3.5) gained ground from last week, improving 21% as the show winds down to its finale. NBC placed second with a 3.3.

“Jericho” slipped 18% from last week, ending up with a 1.8, while “Big Brother” stayed just about on par with its previous season average with a 2.5. CBS was third for the night with a 2.1.

“Jericho” fans, take note: Nielsen Live Plus 7-Day just came back from “Jericho’s” season premiere from three weeks ago, and DVR views spiked the 18- to 49-year-old ratings by 15% (2.6 to 3.0). That season premiere was also streamed about 700,000 times from CBS.com during for the first two weeks it was available (Feb. 12-25).

CBS is taking note of the digital views, so please hold off on a second round of nut bombing for now.

ABC was fourth (1.8) with its Monday comedies and the second week of “Primetime: What Would You Do?” slipping 21% from last week’s premiere to end with a 2.3.

The CW took fifth with a 1.1, but a new “One Tree Hill” (1.5) hit a two-month high in both the 18-49 demo and the show’s 18-34 target demo with a 2.1.

Movie Royalty or the Real Thing?

March 4, 2008 1:16 PM

Fox wrapped up its midseason replacement “Terminator: The Sarah Connor Chronicles” last night, while ABC showcased Britain’s royal family, causing a ratings tie on Monday between the two networks.

“Terminator” jumped in big as the highest-rated new series premiere this season. It didn’t hurt that the premiere went toe-to-toe with the strike-weakened Golden Globes telecast.

The two-part season finale of “Terminator” finished with a 3.3, up 22% from last week’s showing. The first hour, in the 8 p.m. slot, ended up with a 3.0.

The “20/20” special on the royal family was the highest-rated show of the night with a 3.7. ABC rounded out the night with a new episode of “October Road” (1.9).

ABC and Fox both pulled in a 3.1 in the 18-49 demographic for the night, according to preliminary Nielsen numbers.

In the rest of the pack, NBC was third in the demo with new episodes of “My Dad Is Better Than Your Dad” (2.4), “Deal or No Deal” (3.1) and “Medium” (3.0).

“My Dad,” in its time period premiere at 8 p.m., dipped 14% from the show’s last episode, which aired at 9 p.m.

CBS was fourth with a 2.6, with repeats and new episodes of “Welcome to the Captain” (1.8) and “New Adventures of Old Christine” (2.8), a season low.

The CW rolled into fifth with a 0.7 (0.9 in the 18-34 demo), with “Pussycat Dolls Present: Girlicious,” on par from last week’s 18-49 score but up slightly in the 18-34 demo with a 1.0.

‘Oprah’s Big Give’ Gets Big Return

March 3, 2008 12:45 PM

Premieres were sprinkled throughout Sunday, with Oprah Winfrey’s latest series taking top ratings honors among 18- to 49-year-old viewers.

“Oprah’s Big Give” launched Sunday night on ABC with a 5.3, according to preliminary Nielsen numbers, along with the premiere of “Here Come the Newlyweds,” which posted a 4.1 to lead its 10 p.m. time slot.

ABC won overall on the night with a 4.3.

Fox (3.8) had a premiere of its own with oddball comedy “Unhitched,” which was pushed into the 10 p.m. slot due to NASCAR overrun. “Unhitched” posted a preliminary 2.5, but that will change once final numbers are posted Tuesday, as live events tend to throw off the early Nielsen numbers.

“Unhitched” is down 19% from Fox’s most recent 9:30 Sunday time-period premiere, “The Winner.”

CBS placed third (2.1), ballasted by “Big Brother” (2.3) and “Dexter” (2.0), which is holding steady week-to-week.

NBC slipped into fourth (2.0). A special showing of “Deal or No Deal” (2.3) was the top-rated show for the network, whose night was rounded out by “Dateline” (1.9) and a repeat “Law & Order: SVU” (2.1).

The CW was fifth with a 0.5, showing new episodes of “Everybody Hates Chris” (0.5) and “Aliens in America” (0.4) plus repeats.

Over the rest of the weekend, Fox won Saturday (2.1) with its police reality lineup of “Cops” (2.0, 2.2) and “America’s Most Wanted” (2.0). An assortment of movies and repeats scored ABC a 1.3, CBS a 1.3 and NBC a 1.2.

CBS nabbed a win on Friday (1.9), helped by the second installment of its primetime “The Price Is Right” specials (2.2). “Price” is down 12% from last week’s premiere.

Fox finished second Friday (1.8) with repeats of “House” and “Bones.” NBC was third (1.7) as the second week of its new game show, “Amnesia” (1.3), fell off the table from last week’s 2.4 premiere.

ABC tied NBC with a 1.7 showing a repeat of “Grey’s Anatomy” (1.2) and episodes of “20/20” (1.9, 2.1).

The CW (1.4) was fifth with “Friday Night Smackdown!” (1.4).