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Ratings Chart Attack! is the TV industry’s destination for a daily dose of prime-time ratings. Delivering the daily scoop on which shows are scoring. TVWeek’s Sergio Ibarra calls the winners and losers, and what it means to broadcast network programmers. From day-in, day-out ratings to long-view trends and noteworthy performances, Ratings Chart Attack! delivers.

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Britney Works Her Magic on ‘Your Mother’

March 25, 2008 12:26 PM

Britney Guest Spot

Britney Spears’ appearance on CBS’ “How I Met Your Mother” rocketed the sitcom to a series-high rating, helping CBS post a Monday night win against a tough ABC reality lineup.

“Mother” earned a 4.5 rating/12 share in the 18-49 demographic, according to preliminary Nielsen data.

For the first time in several weeks, CBS’ Monday night lineup was completely new, with “Two and a Half Men” (5.1) the highest-rated show of the night and the return of “CSI: Miami” (4.8), which beat its first-run season average by 7%.

CBS ended with an average 4.4/11 for the night.

“Dancing With the Stars” (5.0) was down 11% from last week’s season premiere, while “The Bachelor” (2.7) slipped 16% from last week. ABC (4.2) was the most watched network Monday night, with an average 16 million viewers.

NBC and Fox tied with a 2.4. NBC’s “My Dad Is Better Than Your Dad” continues to struggle, dropping 14% from last week to end up with a 1.2, making it the third lowest rated show of the night.

A repeat of “House” (2.7) replaced “Canterbury’s Law” this week on Fox, but the lead-in couldn’t stem another downturn for “New Amsterdam” (2.0), which dropped 13%.

The CW (0.6) pulled in a 0.9 in its key 18-34 demographic with a “Gossip Girl” repeat (0.5) and “Pussycat Dolls Present: Girlicious” (0.8), about average for the shows. “Girlicious” posted a 25% increase week-to-week in the 18-34 demo, up to a 1.0.

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Comments (3)

Bill:

Hmm... that's the first time I've seen "Mother" pull in fewer viewers than the show either side of it if the numbers above are accurate (5.1 and 4.8 respectively vs. 4.5).

That's not good considering "Mother" usually builds on its lead-in when placed in the 8:30 ET position. :(

Andrew:

Those shows are truncated. "Mother" built off of the unmentioned "Big Bang" (3.4, which starts the night now) which built into "Two and Half."

Old School TV fan:

Okay. So is stunt casting the answer for CBS to boost their ratings ? Glad to see Brittany up and about doing something positive. CBS and the other networks should try pulling off the stupid Reality shows from their Primetime lineups though. Where's the shows for the "older" demographics ? Networks need to get on the ball and remember the baby boomers too.

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