‘Idol’ Wins Wednesday With Worst Showing This Season
March 20, 2008 1:48 PM

“American Idol” continues a slipping trend, putting up its lowest Wednesday night rating since April 2006 and its lowest season-to-date rating so far, excluding specials.
However, Fox’s “Idol” was still Wednesday’s highest-rated show in the 18-49 demographic, with a 9.6 rating/24 share, according to preliminary Nielsen numbers. “Idol’s” lead-in, “Moment of Truth” (4.1), was on pace with last week’s time-period premiere.
Fox placed first (6.8) for the night.
A special “Survivor” (3.6) helped CBS take second (2.6), but the Wednesday night airing drew the show’s second-lowest rating ever.
“Big Brother” (2.4) received a shot in the arm from the “Survivor” lead-in, pushing it to its highest Wednesday numbers this season.
Third-place ABC (2.1) aired new episodes of “Wife Swap” (2.1), “Supernanny” (2.6) and “Men in Trees” (1.6). “Trees” was essentially flat week-to-week, while “Swap” was down 13% and “Supernanny” was up 13%.
“Law & Order” episodes dominated the lineup for fourth-place NBC (2.0), with two episodes of “Law & Order: CI” (1.4, 1.7) followed by “Law & Order” (3.0), down 9% from its previous average.
The CW (1.3, 1.6 in the 18-34 demo) aired “America’s Next Top Model” (1.8), which was slightly down from last week, and a repeat of Monday’s “Pussycat Dolls Present: Girlicious” (0.8).
“Model” and “Girlicious” were just about on average within their key 18-34 demo.
Comments (2)
I thought this might be of interest depending upon how the conversations with Fremantle go.
Posted by jmichel@wms.com | March 20, 2008 2:41 PM
C'mon, the results show is for losers.
It's just a corporate yankfest.
I've been yanked enough, thank you.
Maybe the Wed show performed badly because I wrote a blog post called, "Idol Results Show For the Losers Who Call In and Vote Poorly."
http://iamatvjunkie.typepad.com/i_am_a_tv_junkie_a_blog_f/2008/03/idol-results-sh.html
Posted by Joe Bua | March 24, 2008 12:52 PM