‘Lost’ Loses Ground
March 14, 2008 1:23 PM
“Lost” might have been the highest-rated show of the night, but it achieved that with its lowest rating to date, excluding specials and clip shows.
Putting up a 4.8 in the 18- to 49-year-old demographic, “Lost” was off 11% from last week and down 20% from its previous season average, according to preliminary Nielsen data.
The show hasn’t posted a week-to-week gain this season.
ABC placed second with a 3.0.
Without “American Idol” stomping over the competition, CBS (3.2) won the night with “Survivor” (4.2) and repeats.
“Survivor” was up 5% from last week’s series-low rating.
Fox was third with a 2.9, on the shoulders of “Are You Smarter Than a 5th Grader?” (2.7) and “Don’t Forget the Lyrics” (3.1).
NBC (2.4) showed new episodes of “Celebrity Apprentice” (3.1) and “Lipstick Jungle” (2.4). “Apprentice” dipped 11% from last week and its previous average, while “Jungle” was on par.
The CW (1.4) rolled out new episodes of “Smallville” (1.6) and “Reaper” (1.2). “Smallville” was on par with its last original episode.
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Comments (1)
"Jungle was on par."
Now that both Lipstick Jungle and Cashmere Mafia have both failed, maybe the networks could spend more time developing great stories into shows and stop looking for the next "Blank in the Blank" be it Sex and the City or any other show.
What's killing TV is those offices in Burbank, Hollywood and NYC are littered with MBAs and not creative people.
Posted by Joe Bua | March 14, 2008 4:51 PM