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Ratings Chart Attack!

NBC Takes Top Spot From ABC Thursday

March 28, 2008 1:17 PM

Celebrity Apprentice

Without an original episode of “Lost,” viewers found “Celebrity Apprentice” and boosted NBC to the nightly ratings win Thursday night.

The two-hour “Celebrity Apprentice” finale posted a 4.5 rating/12 share in the key 18- to 49-year-old age group, up 41% over last week’s showing, according to preliminary Nielsen numbers. This matches the highest “Apprentice” rating since season four’s finale in December 2005.

“Deal or No Deal” (3.0) led the night and was also up 15% from last week. NBC finished the night with a 4.0 rating/11 share.

NCAA March Madness basketball coverage gave CBS a tentative second place with a 3.8 rating/11 share. Live television is more volatile, meaning larger potential ratings movement once final Nielsen numbers are released.

Fox’s game show lineup of “Are You Smarter Than a 5th Grader?” (2.4) and “Don’t Forget the Lyrics!” (3.1) allowed Fox a third-place finish (2.8).

“Lyrics” was up 15% over last week.

ABC tumbled from first to fourth week-to-week without the help of an original “Lost,” ending the night with a 1.9. Two episodes of “Miss Guided” aired, pulling in a 2.0 and a 2.1, respectively. “Lost” (1.8) dropped off 61% week to week as it entered a month of repeats.

“Eli Stone” (1.9) suffered without the “Lost” lead-in, dipping 17% from last week.

The CW’s “Smallville” (1.5) and “Reaper” (1.2) were essentially flat from last week. The CW ended the night with a 1.4.


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Comments (1)

Hmm. That sounds like a great one-time boost, but what would have happened if Lost had skipped a night one week later and there hadn't been a series finale to entice them?

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