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Ratings Chart Attack! is the TV industry’s destination for a daily dose of prime-time ratings. Delivering the daily scoop on which shows are scoring. TVWeek’s Sergio Ibarra calls the winners and losers, and what it means to broadcast network programmers. From day-in, day-out ratings to long-view trends and noteworthy performances, Ratings Chart Attack! delivers.

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Reality Wins Wednesday for Fox

March 27, 2008 12:48 PM

Moment of Truth

Fox topped another Wednesday with its “Moment of Truth”/“American Idol” duo, as the two series dipped slightly from last week’s ratings.

“American Idol” was the highest-rated show of the night with a 9.7 rating/25 share in the 18-49 demographic, according to preliminary Nielsen numbers.

“Idol” dipped ever so slightly (1%) from last week’s season-low numbers (excluding specials). “Truth” (3.9) dropped 7% from last week to its lowest rating season-to-date (excluding specials).

Fox ended the night with a 6.8 rating/19 share, which tied the other networks’ nightly averages combined.

ABC (2.0) was second with an on-par “Wife Swap” (2.3) and slightly down “Men in Trees” (1.5). “Supernanny” (2.2) entered into repeats and was down 15%.

NBC and CBS tied for third with a 1.8. Both channels were dominated by repeats, with the only fresh content coming from CBS’ “Big Brother” (2.1), up slightly from the show’s season average but down 17% from last week. “Brother” had the benefit of a “Survivor” lead-in last week.

“America’s Next Top Model” (1.7) brought in a 1.8 rating/6 share in the 18-34 demo, slipping 18% from last week. A repeat of “Pussycat Dolls Present: Girlicious” brought in a 0.8 in that demo.

Odds and Ends:

- “Jail,” on MyNetworkTV, is pleasing the network. MyNet is touting its seventh straight week of 1+ in the household rating, which is a network first.

-- NBC is readying its first return to the field after the writers strike, “My Name Is Earl,” on April 3. On NBC.com, a clip of NBC Universal CEO Jeff Zucker’s cold open to next week’s episode isn’t necessarily gaining online support.

DeadlineHollywoodDaily.com’s Nikki Finke asks, “Has NBC Uni's Jeff Zucker Lost His Mind?” while a Huffington Post headline reads, “NBC President Mocks Writers, Strike in Upcoming ‘My Name Is Earl’ Commercial.”

The clip, posted below, has Mr. Zucker getting viewers up to speed on the show’s goings-on, plugging esurance.com and riffing on the writers strike, all in unblinking deadpan. He suggests viewers should watch “Earl” episodes online “preferably within the first 17 days,” which would fall within the royalty-free window for NBC.

Ms. Finke reports that “Earl” writers penned Mr. Zucker’s script and creator Greg Garcia was really pleased with the way the intro turned out.

Ms. Finke also is betting the opening will not air.

Is it too soon for Mr. Zucker to be poking fun at the writers strike? Let us know in the comments.



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