ABC Wins Thursday Despite Series-Low Scores
May 9, 2008 12:11 PM
ABC’s “Ugly Betty” and “Grey’s Anatomy” decided to stay in the cellar last night, tying the shows’ series lows in ratings.
“Betty” pulled down a 2.4 rating/7 share and “Grey’s” brought in a 6.1/16 in the 18- to 49-year-old demographic, according to preliminary Nielsen research. That’s flat from last week, and the bottom for both series in the numbers.
“Lost” (4.9/13) hoisted itself up 4% from last week. With that, ABC squeaked out a first-place finish with a 4.4/12.
Close on ABC’s heels, CBS (4.3/12) aired an average “Survivor” (4.1/12), a 15% improved “Without a Trace” (3.8/10) and a sweeps-infused “Two and a Half Men” writers crossover episode of “CSI” (4.9/13). The stunt didn’t bump “CSI,” as the show decreased 4% week-to-week.
“Scrubs” (2.5/7) ended its NBC run on the low side, down 14% from last Thursday. “My Name Is Earl” (2.6/8) declined 7%. The season finale of “30 Rock” (2.6/7) stayed flat, while “The Office” lowered the bar again on its season low with a 3.6/9, down 10%.
“ER” (2.9/8) bottomed out yet again, dropping a tick from last week’s former series low. NBC (2.8/8) finished in third place for the night.
Fox’s (2.0/5) “Are You Smarter Than a 5th Grader?” (1.9/6) and “Don’t Forget the Lyrics!” (2.0/5) declined substantially from last week, by 14% and 20%, respectively.
“Smallville” (1.5/5) and “Supernatural” (1.0/3) dipped a tick for The CW (1.3/4).
Programming note: I’ll be in New York City next week live-blogging and video-blogging from the broadcast networks’ upfront presentations. Tune in next week to TVWeek.com as our reporters will let you know if your 100-to-1 bet that ABC will renew “Cavemen” over picking up “Scrubs” paid off (it probably won’t, but then again “According to Jim” is still on the air…).
The veritable gimmick month that “Deal or No Deal” is going through hasn’t been doing well, as “Deal” tied its worst performance ever in the ratings.
ABC’s “Dancing With the Stars” and “Women’s Murder Club” posted ratings gains this week, with “Stars” hitting a season high on Tuesday.
NBC’s “Deal or No Deal” bottomed out to its worst Monday showing to date, while CBS and Fox tied for the top ratings spot.
Whether it was daylight-saving time or the release of “Grand Theft Auto IV” earlier in the week, Fox’s Sunday animation block fell considerably from last week, with “The Simpsons” matching its second-lowest rating ever.
After an unexpectedly disappointing return from ABC’s lineup last Thursday, the trend continues as “Ugly Betty” and “Grey’s Anatomy” chalked up series lows in the 18- to 49-year-old demographic.
The folks over at Nielsen have put down their copies of “Grand Theft Auto IV” long enough to release Tuesday’s preliminary numbers.