Whether it was daylight-saving time or the release of “Grand Theft Auto IV” earlier in the week, Fox’s Sunday animation block fell considerably from last week, with “The Simpsons” matching its second-lowest rating ever.
“The Simpsons” garnered a 3.0 rating/9 share in the 18- to 49-year-old demographic, according to preliminary Nielsen numbers, dipping 19% from last week.
More telling are the week-to-week stats for “The Simpsons’” core 18-34 male audience, which tumbled 28% (from 5.3/17 to 3.8/14). “King of the Hill” (2.7/8) dropped 10% in 18-49 from last week. “Family Guy” (3.9/10) and “American Dad” (3.4/8) both stumbled by 9%.
If we want to get into even wackier stats that lend themselves to this “GTA: Grand Television Absence” theory (patent pending), consider males 12-17. Looking at the preliminary half-hour breakdowns, “The Simpsons” dropped 31% week-to-week in males 12-17 (from 4.9/16 to 3.4/13) while “Family Guy” fell almost a full ratings point, from a 6.2/19 to a 5.3/18. Interestingly, “American Dad” was pretty stable in both males 18-34 and 12-17 ratings.
Fox ended the night in second place with a 2.6/8.
On the front end, first-place ABC (4.2/12) saw some nice gains over its sluggish Sunday last week. “Desperate Housewives” (6.2/16) posted a 5% increase from last week. “Brothers & Sisters” (3.9/10) was up a tick, and “Extreme Makeover: Home Edition” (4.1/12) jumped two ticks. “America’s Funniest Home Videos” celebrated its 400th episode of crotch-crushing fun with an on-par 2.4/9.
CBS (1.8/5) wrapped up its run of “Dexter” with two back-to-back episodes (1.5/4 and 1.8/5), slightly below average. “Cold Case” (2.4/7) also ended its season, down 11% from last week’s 9 p.m. showing. “60 Minutes” (1.5/5) ran flat.
NBC’s (1.2/4) re-airing of USA’s “Monk” (0.9/3) and “Psych” (1.0/2) continues to flounder. “Dateline” (1.2/4) dipped 25%.
The CW (0.5/1) was flat week-to-week.
Friday
CBS (2.2/7) won another Friday, thanks to new episodes of “Ghost Whisperer” (2.3/8), “Moonlight” (2.1/7) and “Numb3rs” (2.4/7), up 14% from last week.
NBC (1.7/6) placed second with a new “Dateline” (1.9/6), flat from last week.
Third-place ABC (1.2/4) brought out a special “20/20” (1.6/6), along with an average “Duel” (1.0/3) and a down “20/20” (1.2/4).
The CW (1.2/4) beat Fox (1.1/4) by a tick with its “Friday Night Smackdown!” (1.2/4) against Fox’s movie “Are We There Yet?” (1.1/4).
Saturday
Fox finished first with NASCAR coverage (2.4/8), followed by ABC (2.0/7), CBS (1.1/4) and NBC (1.0/3).