‘Gladiators’ Pummeled in Premiere
May 13, 2008 12:02 PM
Without rubbing salt in the wound, I think it’s warranted to point out how low “Gladiators” sank last night with a separate post.
Background: When the show debuted, it gave NBC a shot in the arm with an impressive 5.9/14. Ratings steadily decreased over the course of its February run, but “Gladiators” left the schedule with a respectable 3.0/9.
It has cratered back onto the schedule last night with a 1.9/5. In terms of percentages, that’s down 68% from the premiere, 60% from its time-period premiere and 37% from its previous episode.
Even more damning is the drop in the 18- to 34-year-old male demo from that last episode to now, tapering off by 56%, from a 3.9/11 to a 1.7/4.
It’s not like the show wasn’t being promoted, either: “Gladiators” is heavily featured in NBC’s All American Summer campaign until the Olympics arrive.
The two-hour season premiere was an extended episode; the show will run 8-9:30 p.m. next week.