'Machine' Debut Disappointing for ABC
June 30, 2008 11:46 AM
Waltzing into one of the lowest-rated times of the year (right before Independence Day), ABC’s “Dance Machine” made little splash during its Friday premiere, placing last in its time slot and tying for the lowest-rated show of the night.
“Machine” racked up a 1.0/4 in the 18- to 49-year-old demo, according to preliminary Nielsen data.
“Duel” tied that rating and “20/20” ended the night with a 1.3/4, down 19% from its last showing two weeks earlier. ABC finished Friday in fifth place with a 1.1 rating/4 share.
NBC placed first for the night with a 1.5 rating/5 share, bolstered by a new “Dateline” (1.6/6), off a tick from the previous week.
The CW, with a 1.4 rating/5 share, took second thanks to an on-par “Smackdown” (1.4/5). Fox and CBS tied for third with a 1.2 rating/5 share.
Fox’s cop block on Saturday gave it the win with a 1.6 rating/6 share. NBC’s 1.0 rating/4 share was good for second, ABC took third with a 0.9 rating/3 share and CBS was fourth with a 0.8 rating/3 share.
On Sunday, Olympic track and field trials (1.6/5) and a new “Dateline” (2.2/6) boosted NBC to a win with a 1.9 rating/6 share. Repeats dominated the rest of the schedule, as ABC was second with a 1.6 rating/5 share, Fox placed third with a 1.5/5 and CBS took fourth with a 1.4/4.
CBS did air a new episode of “Million Dollar Password” (1.7/5), up two-tenths of a percentage point from the previous week. CBS ordered six more episodes of “Password” last week.
The CW was fifth with a 0.3 rating/1 share.

On an incredibly ho-hum Thursday, with only two shows breaking a 2.0 in the 18-49 demographic, Fox’s “So You Think You Can Dance?” dominated the night, beating its closest competition by 43% in the preliminary Nielsen ratings.
After some blah-ish summer starts, NBC’s “Baby Borrowers” arrived yesterday with a solid ratings premiere, second in the Peacock’s summer only to “America’s Got Talent.”
ABC’s “Wipeout” and “I Survived a Japanese Game Show” didn’t fall down during their premieres Tuesday night, coming out of the gate with solid summer numbers.
New reality shows tied old scripted programs as the kings of the hill in the ratings last night, as new episodes of ABC’s “Bachelorette” and “The Mole” matched CBS’ Monday-night lineup of reruns.
ABC’s Friday airing of the Daytime Emmys saw the awards telecast hit its lowest ratings ever, while Saturday’s broadcast premiere of “Camp Rock” drew solid numbers in key teen and kid demos.
New summer series “Swingtown” on CBS and “Fear Itself” on NBC aired for the first time without competition from dominating NBA Finals, but continued to slide or post lackluster ratings Thursday.
NBC’s “Celebrity Circus” slipped off its tightrope act week-to-week, dropping 13% in the ratings from last week’s fair debut, but sealed up a second-place finish for the Peacock Wednesday.
Game six of the NBA Finals dominated Tuesday night in the ratings as much as the Boston Celtics lorded over the Los Angeles Lakers during the game, the last of the series.
“The Bachelorette” improved slightly over last week in Monday’s ratings, but the only two networks with original programming placed a solid third and fourth last night.
CBS’ presentation of the Tony Awards hit a sour note and sank to at least a 17-year low last night, while Game Five of the NBA Finals handily led ABC to a nightly win.
In the battle of the series premieres, CBS’ “Swingtown” topped NBC’s “Fear Itself,” but the first game of the NBA Finals stood as MVP in the ratings Thursday.
Fox’s “So You Think You Can Dance?” continues to hold steady, topping another night, while Game Six of the Stanley Cup Finals handily trumped last year’s trophy-deciding game on Wednesday.
Facing essentially zero original competition Tuesday, Fox nabbed an easy victory in the ratings with new episodes of “Moment of Truth” and “Hell’s Kitchen.”
ABC’s
The Tiffany Network’s decision to air mixed martial arts raised some eyebrows, but CBS’ “EliteXC Saturday Night Fights” spiked the Eye’s average rating in men 18-34 by 271% on Saturday.