ABC Wins With ‘Camp Rock,’ Loses With Daytime Emmys
June 23, 2008 11:44 AM
ABC’s Friday airing of the Daytime Emmys saw the awards telecast hit its lowest ratings ever, while Saturday’s broadcast premiere of “Camp Rock” drew solid numbers in key teen and kid demos.
“The 35th Annual Daytime Emmy Awards” fell 40% from last year’s show to a 1.2 rating/4 share in the 18- to 49-year-old demo, according to preliminary Nielsen data. The broadcast preview of SoapNet’s “MVP” (0.6/2) followed, ending up the lowest-rated show of the night.
ABC finished fifth with a 1.0/4.
Fox’s (1.4/5) showing of “Planet of the Apes” (1.4/5) took a narrow victory for the network Friday, while CBS, NBC and The CW ended with a three-way tie for second (1.3/5).
“The Wonderful World of Disney: Camp Rock” gave ABC so-so numbers in the 18-49 demographic on Saturday (0.9/3), but in the Jonas Brothers-fueled movie’s key demos, the show returned great ratings: a 2.3 in 2-11, a 3.1 in 6-11, a 3.2 in 9-14 and a 2.6 in 12-17. ABC’s touting the showing as “Wonderful World of Disney’s” best appearance in those demos since a December 2006 airing of “The Santa Clause 2.”
In the 18-49 demo, however, Fox (1.7/7) unsurprisingly took first with its police block. NBC (1.1/5) placed second with women’s gymnastics Olympics trials (1.1/4), ABC was third (0.9/3) and CBS (0.8/3) brought up the rear.
NBC (2.1/6) stuck with gymnastics trials (2.0/6) and “Dateline” (2.3/6) on Sunday, gaining a nightly win. Fox (1.7/5) finished second, ABC (1.6/5) took third and CBS placed fourth with “Million Dollar Password” (1.5/5) falling 29% off its previous two-episode average. The CW (0.3/1) was fifth.

Comments (1)
camp rock is the best!!!!! whoaooh!!!!...
Posted by chaxel | February 27, 2009 10:46 PM