Ratings Chart Attack! is the TV industry’s destination for a daily dose of prime-time ratings. Delivering the daily scoop on which shows are scoring. TVWeek’s Sergio Ibarra calls the winners and losers, and what it means to broadcast network programmers. From day-in, day-out ratings to long-view trends and noteworthy performances, Ratings Chart Attack! delivers.


Ratings Chart Attack!

NBC’s ‘Borrowers’ Has Solid Debut

June 26, 2008 10:16 AM

Baby BorrowersAfter some blah-ish summer starts, NBC’s “Baby Borrowers” arrived yesterday with a solid ratings premiere, second in the Peacock’s summer only to “America’s Got Talent.”

“Borrowers” posted a 2.8/8 in the adults 18-49 demo, according to preliminary Nielsen research. The show placed a close second to the highest-rated show of the night, just behind Fox’s “So You Think You Can Dance?” (3.0/10).

NBC rounded out the night with “Deal or No Deal” (1.6/6), down 27%, and “Celebrity Circus” (2.0/7), flat from last week. NBC finished second with a 2.1 rating/7 share.

Fox unsurprisingly took the night with “Dance,” which dipped 9% from last week. Fox ended the night with a 3.0 rating/10 share.

ABC ended another season of “Wife Swap” (1.7/6), on par with last week, while “Supernanny” (1.4/4) dropped 18%. “Primetime: Crime” premiered in its time period to a 1.8/5. ABC finished third with a 1.7 rating/5 share.

CBS was in repeats, ending with a 1.5 rating/5 share, while The CW finished fifth with a 0.7 rating/2 share. “Farmer Wants a Wife” ended its season, posting a 1.0/3, two ticks up from last week but around average for the show.


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