New Series Episodes Stumble Thursday
June 20, 2008 11:13 AM
New summer series “Swingtown” on CBS and “Fear Itself” on NBC aired for the first time without competition from dominating NBA Finals, but continued to slide or post lackluster ratings Thursday.
In its third week, “Swingtown” declined 9% week-to-week, ending with a 2.1 rating/6 share in the 18-49 year old demographic, according to preliminary Nielsen data.
“Swingtown” has fallen 25% from its premiere. CBS placed second with a 1.8/6.
Meanwhile, NBC’s “Fear Itself” stayed steady from last week with its 1.5/5. “Last Comic Standing” improved 18% to a 2.0/6, landing right near its average. The network pulled a 1.7/5 for the night.
First place Fox’s (2.5/8) Thursday night of question-mark themed shows increased slightly over last week. “So You Think You Can Dance?” ran away with the night, showing a 3.0/9, an increase of one tick over last week. “Are You Smarter Than a 5th Grader?” (1.9/7) also improved a tenth of a percent.
ABC (1.0/3) repeated at fourth place and The CW (0.7/2) placed fifth.