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Ratings Chart Attack! is the TV industry’s destination for a daily dose of prime-time ratings. Delivering the daily scoop on which shows are scoring. TVWeek’s Sergio Ibarra calls the winners and losers, and what it means to broadcast network programmers. From day-in, day-out ratings to long-view trends and noteworthy performances, Ratings Chart Attack! delivers.

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Viewers Indifferent to 'Mole'

June 3, 2008 11:26 AM

The MoleABC’s “The Mole” dug itself into a hole during its premiere, netting a series low and placing last in its time period in the ratings Monday.

According to preliminary Nielsen data, “Mole” averaged a 1.9 rating/5 share in the 18- to 49-year-old demographic, off 42% from its most recent summer start, which was way back in 2002.

The last time "The Mole" actually premiered was Jan. 7, 2004, scoring a 3.6/9. The current airing was off 47% from that level.

ABC aired some "flash teases" to drum up interest in the show, tagging three frames of the "Mole" logo onto the end of ABC commercials. ABC hoped to catch people's eyes during DVR playback.

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Comments (1)

Robbie:

We watched it, and liked it. We're (wife and myself)not their demo type (I'm 59, she's 53), but we'll watch the season,(hopfully they won't yank it mid-season, like they did that "pirate" one last year), it had some interesting twists.

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