Viewers Indifferent to 'Mole'
June 3, 2008 11:26 AM
ABC’s “The Mole” dug itself into a hole during its premiere, netting a series low and placing last in its time period in the ratings Monday.
According to preliminary Nielsen data, “Mole” averaged a 1.9 rating/5 share in the 18- to 49-year-old demographic, off 42% from its most recent summer start, which was way back in 2002.
The last time "The Mole" actually premiered was Jan. 7, 2004, scoring a 3.6/9. The current airing was off 47% from that level.
ABC aired some "flash teases" to drum up interest in the show, tagging three frames of the "Mole" logo onto the end of ABC commercials. ABC hoped to catch people's eyes during DVR playback.