‘Smackdown,’ Fireworks Spark Slim Fourth of July Ratings
July 7, 2008 12:50 PM
Fireworks and fighting led the Fourth of July in the ratings Friday.
The CW’s “Friday Night Smackdown” (1.1/5) tied NBC’s “Macy’s 4th of July Fireworks” (1.1/6) and CBS’ “Boston Pops Fireworks” (1.1/5) as the highest-rated show of a low night among 18- to 49-year-old viewers, according to preliminary Nielsen data.
“Macy’s” dropped 50% from last year’s Wednesday showing, while the “Pops” plopped by 27%, but it was a Friday and a national holiday to boot.
The CW took first place Friday with a 1.1 rating/5 share, followed by NBC (1.0 rating/5 share), CBS and Fox (0.9 rating/4 share) and ABC (0.7 rating/3 share).
As for the rest of the weekend, cop shows led Fox to a Saturday win, with two episodes of “Cops” (1.5/6, 1.5/6) and “America’s Most Wanted” (1.6/6). Fox posted a 1.6 rating/6 share. NBC finished second with a 0.9 rating/3 share and ABC and CBS trailed in a tie with a 0.6 rating/2 share.
Sunday saw NBC capture the gold with Olympic trials (1.7/6) and “Dateline” (2.2/6), in a field light on original competitors. NBC ended the night with a 2.0 rating/6 share.
ABC finished second with a 1.8 rating/6 share, Fox third with a 1.6 rating/5 share and CBS fourth with a 1.3 rating/4 share.
CBS’ “Million Dollar Password” (1.3/4) dipped 24% from last week.
The CW was fifth with a 0.4 rating/1 share.