Ratings Chart Attack! is the TV industry’s destination for a daily dose of prime-time ratings. Delivering the daily scoop on which shows are scoring. TVWeek’s Sergio Ibarra calls the winners and losers, and what it means to broadcast network programmers. From day-in, day-out ratings to long-view trends and noteworthy performances, Ratings Chart Attack! delivers.


Ratings Chart Attack!

‘Swingtown’ Shift Doesn’t Result in Ratings Boost

July 28, 2008 2:36 PM


Animation repeats led a blah weekend, while CBS’ “Swingtown” moved to the no-man’s land of Friday night with a low time-period premiere.

“Swingtown” debuted in the 10 p.m. Friday time period, pulling in a 1.4/5 in the 18- to 49-year-old demographic, according to preliminary Nielsen numbers.

Friday’s showing was off 13% from last Thursday’s episode of “Swingtown,” but was on par with “Flashpoint’s” numbers in that time slot last week.

NBC won Friday with a 1.4 rating/5 share, followed by CBS and The CW tied for second with a 1.3 rating/5 share. Fox was fourth with a 1.2 rating/5 share and ABC placed fifth with a 1.1 rating/4 share.

Saturday held zero surprises, as Fox, with its 1.5 rating/6 share, led the pack with “Cops” (1.3/6, 1.4/6) and “America’s Most Wanted” (1.6/6).

Buzz around CBS’ mixed martial arts matches appeared to have cooled, as the second MMA prime-time special drew a 1.0/4, down 47% from May’s headline-grabbing Kimbo Slice/James Thompson fight.

CBS placed second with a 0.9 rating/4 share, ABC third with a 0.8 rating/3 share and NBC fourth with a 0.7 rating/3 share.

ABC’s “High School Musical: Get in the Picture” (1.0/3) dropped a tick on Sunday from last week’s disappointing debut. Meanwhile, Fox’s “Animation Domination” block did just that, leading the network to a 1.8 rating/5 share first-place finish.

NBC was second with a 1.7 rating/5 share. CBS took third with a 1.4 rating/4 share, with an average “Big Brother” (2.0/6).

ABC placed fourth with a 1.3 rating/4 share, and The CW was fifth with a 0.3 rating/1 share.

Meanwhile, Disney Channel’s “Hannah Montana and Miley Cyrus: Best of Both Worlds Concert in 3-D” gave the cable channel a hefty lift, as 5.9 million tuned in for the program, making it Saturday’s most watched show in total viewers. “Montana” was ahead of the second most watched show of the night, NBC’s “Law and Order: SVU,” by 23%.


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