Beijing Comes to an End With Ratings Flourish
August 25, 2008 2:35 PM
Rolling through the weekend and into the Closing Ceremonies, the entire Beijing Olympics finished just 1% ahead of the Athens Games in average ratings among viewers 18-49.
Despite beating Atlanta in total viewership to become the most-viewed television event of all time, that sweet advertising spot of 18- to 49-year-olds for Beijing just barely beat out the 2004 Games (and as always, due to the nature of preliminary numbers, these figures could change).
Closing last night with a 6.9 rating/19 share in the 18-49 demo, according to preliminary Nielsen numbers, the Beijing Games beat the Athens Games’ final night by 23%.
However, Friday (5.1/17) and Saturday (4.4/15) were the two worst nights in 18-49 for the Beijing Games, down 23% and 19%, respectively, from Athens. Saturday’s numbers were the lowest night of coverage in at least the past four Olympics.
NBC placed first on Sunday with a 6.9/19. ABC and CBS tied for second with a 1.5/4. “Big Brother” increased 10% from last week. Fox landed fourth with a 1.2/3 and The CW took fifth with a 0.3/1.
Saturday saw NBC in first with a 4.4/15. Fox tied CBS for second with a 1.5/5, and ABC placed last with a 0.9/3.
On Friday, NBC again landed in first with a 5.1/17. Preseason football on CBS gave the net a second place finish with a 1.6/5, and ABC placed third with a 1.4/5. The CW was fourth with two hours of “Smackdown” (1.3/4), and Fox ended up last (1.1/4).
What to Watch For:
With the Olympics over, we move full-steam ahead into the fall’s new and returning shows. Here’s the blow-by-blow of what you should be watching for tonight on broadcast:
NBC: From the creative minds behind “Ice Road Truckers” and “Deadliest Catch,” “America’s Toughest Jobs” premieres tonight at 9 p.m. According to the NBC press site, it features “13 men and women who venture out of their safe and comfortable careers and are injected into some of the most challenging, dangerous and demanding jobs on earth.” Some of those jobs include lumberjack, oil driller and assistant to Naomi Campbell.
NBC, CBS, ABC: The Democratic National Convention lands in prime time for a scant one hour at 10 p.m. EDT. Michelle Obama is tonight’s headliner, and our inside sources say she might talk about her husband. However, it’s up in the air, so don’t quote me on that. Of course, CSPAN is currently running wall-to-wall coverage of the Denver event. In fact, so is TelevisionWeek. Check it out here.