Beijing Games Continue Winning Ways
August 12, 2008 2:09 PM
The Summer Olympics continued its winning trend as day four of the Games ruled against repeats.
Day four of events, including swimming and men’s gymnastics, drew a 10.2 rating/ 27 share in the 18- to 49-year-old demographic, according to preliminary Nielsen research.
The Beijing Games, through day four, are up 15% from the Athens Games in 2004. NBC averaged a 10.2/27 for Monday night.
Second-place CBS aired repeats, and took home a 1.9/5.
In third, ABC had “High School Musical: Get in the Picture” (0.8/2) and the season finale of “The Mole” (1.2/3), both flat from last week. ABC ended the night with a 1.0/3.
Fox took fourth with a 0.9/3, and The CW was fifth with a 0.4/1.
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