Football Scores in Summer Slot
August 4, 2008 12:23 PM
Viewers are ready for football, as pre-season action lifted NBC to a Sunday ratings win.
The NFL’s Hall of Fame Game, pitting the Washington Redskins against the Indianapolis Colts, caught a 2.4/7 in the 18- to 49-year-old demographic, according to preliminary Nielsen research.
That rating likely will increase due to the nature of fast nationals.
This year’s Hall of Fame Game increased 26% over last year’s outing between the Seahawks and the Chargers.
NBC rounded out the night with an episode of “Dateline” (1.4/5), and finished first for Sunday with a 2.1 rating/7 share.
As for the rest of the schedule, CBS’ “Big Brother” (2.3/7) climbed 15% week-to-week and posted a Sunday season high. ABC’s “High School Musical: Get in the Picture” (0.9/3) slipped a tick.
Fox finished second with a 1.7 rating/5 share, CBS was third with a 1.5 rating/5 share, ABC took fourth with a 1.3 rating/4 share and The CW was fifth with a 0.4 rating/1 share.
On Saturday, Fox’s cop shows ruled as the network took first with a 1.4 rating/6 share. ABC was second with a 1.1 rating/4 share and NBC placed third with a 0.8 rating/3 share. CBS grabbed fourth with a 0.7 rating/3 share.
A ho-hum Friday saw a three-way tie between The CW, NBC and CBS for first. The CW and CBS sported a 1.2 rating/5 share, while NBC had a 1.2 rating/4 share.
NBC’s “Dateline” (1.4/5) led the night, despite its 14% week-to-week decrease, and CBS’ “Swingtown” (1.3/4) dropped by a percentage point.