Ratings Chart Attack! is the TV industry’s destination for a daily dose of prime-time ratings. Delivering the daily scoop on which shows are scoring. TVWeek’s Sergio Ibarra calls the winners and losers, and what it means to broadcast network programmers. From day-in, day-out ratings to long-view trends and noteworthy performances, Ratings Chart Attack! delivers.


Ratings Chart Attack!

Olympics Dominate the Field Again

August 20, 2008 11:06 AM

Olympics NBC continues to own prime-time with its coverage of the Beijing Olympics, which bested the other four networks combined by 83%.

NBC took gold for the night with an 8.4/23 in the 18- to 49-year-old demographic, according to preliminary Nielsen numbers. However, compared with the same day of the Athens Games in 2004, Tuesday’s ratings were down 3% for the Beijing Games.

Through 12 days, Beijing is bettering Athens’ ratings by 4% in the 18-49 demo with a 9.5/28, and it’s up 11% in total viewers with an average 28.9 million.

The highest-rated half-hour of Tuesday night’s coverage occurred after 11 p.m., outside of fast national ratings coverage.

ABC and CBS tied for second with a 1.6/4. CBS’ “Big Brother” (2.1/6) declined 13% from last week, while ABC’s “Primetime: Medical Mysteries” (1.5/4) climbed one-tenth of a percentage point.

Fox placed fourth with a 1.1/3 and The CW brought up the rear with a 0.3/1.


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