Ratings Sink a Bit Sans Phelps, but Olympics Still Rules
August 19, 2008 12:32 PM
Only two of the Big Five networks averaged above a 1.0 rating last night, as a majority of broadcast hibernates while the Olympics roll on.
NBC’s coverage of the Beijing Games brought in an 8.3 rating/23 share in the 18- to 49-year-old demographic, according to preliminary Nielsen numbers, down 10% from day 11 of the Athens Games in 2004. NBC finished the night first with an 8.3/23.
Through day 11, the Beijing Games are up 4% versus Athens in the 18-49 demo with a 9.6/28, and up 12% in total viewers with 29.2 million.
CBS placed second with repeats, pulling in a 2.0/5.
Fox took third with a 0.9/2.
ABC nabbed fourth with a 0.8/2. Its “High School Musical: Get in the Picture” (0.5/2) dipped a tenth of a rating point from last week.
The CW was fifth with a 0.5/1.