Slight Slippage Can’t Derail NBC’s Olympic Juggernaut
August 21, 2008 12:19 PM
Another night, another ratings win for the Olympics.
The Beijing Games pulled in an 8.1 rating/23 share in the 18- to 49-year-old demographic, according to preliminary Nielsen numbers, putting NBC in first place for the night.
Despite beating up on the competition, more than doubling the other networks’ combined ratings, NBC’s Wednesday night’s coverage was the second-lowest rated night so far of the Games (Saturday’s day 2 is the lowest). Compared to day 13 of the Athens Games in 2004, last night slipped 7%; it’s the fourth day straight to drop below the Athens watermark.
CBS took second with a 1.4/4, as “Greatest American Dog” (1.3/4) was flat from last week.
ABC placed third with a 1.3/4 and Fox landed fourth with a 1.2/3.
The CW landed fifth with a 0.3/1.