‘90210’ Delivers Record Numbers for CW
September 3, 2008 2:16 PM
Beverly Hills is where everyone wanted to be last night, as the two-hour premiere of “90210” chalked up several records for The CW.
With its 2.6 rating/7 share in the 18- to 49-year-old demographic, according to preliminary Nielsen Media Research data, “90210” is the highest-rated telecast of any scripted show on The CW.
This also holds true for the show’s rating among women 18-34 (4.3/12) and adults 18-34 (3.0/9), the advertising bread and butter for the network.
The CW finished the night in first place with a 2.6/7 in the 18-49 demo.
While not wanting to rain on the “90210” parade, it is worthwhile to note that low viewership and ratings of the Republican National Convention, which you can review right here, tugged down the nightly average of the Big Three.
It will be interesting to see how the numbers shake out once other shows start returning to the airwaves, specifically Fox’s “House,” which will air directly opposite “90210,” starting Sept. 16.
Let’s also add a dash of skepticism regarding rating replication, considering the bombardment of advertisement seen for this show, including billboards, full-page ads and free ice cream. Will viewers stick around after the novelty of “90210” in 2008 wears off?
Join me in the Wayback Machine to this headline from late September 2007: “‘Bionic Woman’ Highest-Rated New Show So Far; Beats ‘Private Practice’”
However, critics appear to enjoy the show (as opposed to seething over “Bionic”), which bodes well for the freshman spinoff. Our very own Josef Adalian weighed in on the show, saying, “It's pretty decent television. Not Emmy-winning material, of course. And not breakthrough pop culture classic, like the CW’s own ‘Gossip Girl.’”
As for the rest of the night, Fox placed second with a 2.4/6, and NBC took third with a 2.3/6. “America’s Got Talent” drifted 10% from last week to end with a 2.8/8.
Fourth-place CBS finished the night with a 1.6/4. “Big Brother” (2.4/6) stayed around average.
ABC walked away with a fifth-place finish, as “Wanna Bet?” ended its season with an on par 1.5/4.
What to Watch for Tonight:
The CW: “America’s Next Top Model” returns at 8 p.m. for its 11th cycle, which allows all of America to mercifully bask in the glow of the one known as “Tyra.”
Fox: “Bones” debuts for its fourth season at 8 p.m. I’m still holding out hope for the television adaptation of Snoop Dogg’s “Bones.”
ABC, NBC, CBS: The Republican National Convention checks in for day 3 on prime time at 10 p.m. EST. Tonight, vice presidential candidate Sarah Palin addresses the delegation. Expect to hear more about how the GOP is going to fix Washington, and less about the time Gov. Palin single-handedly defeated the Red Menace that was encroaching on the Alaska/Russia border.