CW’s ‘Gossip’ Gives Net Tie for Third
September 2, 2008 10:15 AM
Girls went wild for The CW’s “Gossip Girl” and “One Tree Hill,” with the former setting ratings highs in last night’s season premiere.
The performances gave The CW a tie for third place in the 18- to 49-year-old demographic for the night. It’s a boost for The CW, which is counting on “Gossip Girl” and tonight’s premiere of “90210” to bolster its schedule in the fall season.
“Gossip” captured a 2.3 rating/7 share in the 18-34 demographic, according to preliminary data from Nielsen Media Research.
“Gossip” improved on its premiere last year in that demo by 10%, a new network best. The show set its own highs in adults 18-49 (1.7/5) and women 18-34 (3.2/10).
“Hill” improved over last year’s premiere in adults 18-34 by 10% with a 2.3/6, and a 10% improvement in women 18-34 with a 3.3/9.
The CW placed second in the 18-34 demo for the night, and tied for third in the 18-49 demo with a 1.6/4.
Fox took top honors in the 18-49 demo with the two-hour season premiere of “Prison Break,” garnering a 2.6/7 in the 18-49 demo, down 21% from its premiere last year. Labor Day tends to depress ratings numbers and “Break” hasn’t been in original episodes since February amid writers strike disruptions. Fox ended the night with a 2.6/7.
NBC landed in second place with its first million-dollar winner on “Deal or No Deal,” which cashed in with a 2.6/7, down two-tenth of a percentage from last week’s season premiere. “America’s Toughest Jobs” dropped 11% from last week’s premiere to a 2.4/6. NBC finished the night with a 2.2/6.
CBS tied with The CW in third with a 1.6/4. ABC took fifth place with a 0.7/2.
What to Watch for Tonight:
The CW: If “Gossip Girl’s” numbers are any indication, tonight could be a huge night for The CW, as “90210” readies for its two-hour premiere at 8 p.m. Critics haven’t even seen the first episode of this show’s update, so it could be as successful as “Star Trek: The Next Generation” or clunk like “704 Hauser.” (Yup, pulling into the vault for that reference.)
ABC, CBS, NBC: Despite Hurricane Gustav, the Republican National Convention soldiers on. According to the RNC’s schedule Web site, the party is unsure who is speaking tonight at the event in St. Paul, Minn. Early reports are suggesting President George W. Bush will give a speech via satellite. But if that falls through, the RNC can always rely on the old party standby: Ouija board. Spiro Agnew is ready to be contacted.