Emmys Take a Dive in Ratings
September 22, 2008 9:53 AM
More wasn’t merrier, as the five-host setup of ABC’s “The 60th Annual Primetime Emmy Awards” sent the awardscast to a ratings low not seen since 1992.
Drawing a 3.8 rating/9 share in the 18- to 49-year-old demographic, the Emmys dipped 12% from last year’s telecast, against competition from a strong football game on NBC, according to preliminary Nielsen data.
NBC’s coverage of the NFL game between the Green Bay Packers and the Dallas Cowboys caught a 7.8/19, up 8% from last week’s Steelers-Browns matchup.
NBC took first place last night with a 6.7/17, followed by ABC’s 3.2/8 and CBS’ 2.8/7. Both NBC’s and CBS’ data are approximate due to live events.