‘Gossip Girl’ Holds Strong for CW, ‘Terminator’ Gives Fox the Hour, Night
September 9, 2008 10:08 AM
“Gossip Girl” continued to hold strong in the ratings from its record-setting premiere last week, while Fox’s “Terminator: The Sarah Connor Chronicles” returned to the schedule and won its hour.
The CW’s “Gossip Girl” took in a 2.1 rating/7 share in the 18- to 34-year-old demographic, prime viewers for The CW, according to preliminary Nielsen Media Research data.
The rating for Monday’s episode fell off two-tenths of a percentage point from last week’s record-setting premiere.
The CW’s “One Tree Hill” also was down two-tenths of a point from last week to a 2.2/6. Year-to-year, both shows have improved 31% and 22%, respectively. The CW placed fourth for the night in the 18-49 demo with a 1.6/4.
“Terminator: The Sarah Connor Chronicles” returned to the schedule at 8 p.m. on Fox with a 2.4/7 in the 18- to 49-year-old demo, placing first in the hour and tying for third in shows overall on the night. Fox won the night with a 2.5/6.
“Chronicles” ratings declined 43% from its Monday premiere in January, but that showing had benefited from a huge promotional push during this year’s Super Bowl. The January premiere also had a two-night debut, skewing comparisons.
“Prison Break” declined one-tenth of a ratings point from last week’s premiere to land with a 2.6/6.
Repeats on CBS gave it second place with a 2.2/6, while NBC nabbed third with a 2.0/5. “Deal or No Deal” slipped 19% from last week to a 2.1/6, while “America’s Toughest Jobs” dropped for its third straight week by 8% to a 2.2/5.
Bringing up the rear, ABC took home a 1.5/4, and finally rid itself of a ratings anchor as “High School Musical: Get in the Picture” ended its abysmal run with a 1.1/3, up 57% from its time-period average. "The CMA Music Festival" drew a 1.7/4, down 11% from last year’s airing.
What to Watch for Tonight:
Fox: After months of advertising in the form of radio ads, billboards, large balloons, LCD monitor-toting Segway scooters, free produce and keychain-sized black lights, “Fringe” debuts at 8 p.m. Arguably one of this season’s biggest new shows, J.J. Abrams’ “Fringe” should offer up all of the creator’s classic motives: mystery, intrigue, government/big business secrets, Jennifer Garner wearing a wig, a sassy redhead and several unexplained color changes in the sky.
The CW: “Privileged” debuts at 9 p.m. Originally titled “How to Teach Filthy Rich Girls,” “Privileged” boldly breaks away from The CW’s typical programming by including not one but TWO stuck-up spoiled rich girls.
Update: “Gossip Girl” didn’t drop, it actually held steady from its record-setting ratings last week. Thanks to final nationals, “Gossip” increased from its preliminary numbers to match last week’s premiere in adults 18-49 (1.7/5), adults 18-34 (2.3/7) and women 18-49 (3.2/10). It also held 97% of last week’s episode in women 18-34 with a 3.2/10, the show’s second-highest rating in that demo. The real test of The CW's staying power comes tonight as "90210" enters its second week after a monumental opening, but against tougher competition, specifically Fox's premiere of "Fringe."