HBO’s ‘Entourage’ Slips in Season Premiere as ‘True Blood’ Betters Time Slot Rating
September 9, 2008 3:45 PM
Viewers didn’t return to hug it out with “Entourage” on Sunday, as the show hit a three-year low for Sunday’s fifth season premiere, while “Monday Night Football” grabbed a cable viewership high on ESPN.
Racking in a 1.0 rating/2 share in the 18- to 49-year-old demographic, “Entourage” slipped 29% from last June’s premiere, a low not seen since July 2005. The episode brought in 1.6 million viewers.
Meanwhile, HBO’s launch of “True Blood” increased 75% over the previous show in its Sunday 9 p.m. time period, “Generation Kill,” with a 0.7/2. “Blood” hooked 1.4 million viewers.
On MTV, the Video Music Awards posted strong increases with a 4.2/10, the highest score the show has pulled in since 2005. A towering 9.2/33 in female teens showed a 56% increase from last year’s VMAs.
For Saturday, the series premiere of “The Locator” on WE tv set a network premiere record with a 0.98 household rating. Two episodes of “Locator” aired, pulling in 1.2 million viewers, another record for WE tv.
“Monday Night Football” dominated its night with a double-header featuring the Minnesota Vikings versus the Green Bay Packers (5.1/15) and the Denver Broncos against the Oakland Raiders (4.3/15).
The Packers-Vikings contest also drove in the largest audience on cable this year, drawing 12.5 million viewers, surpassing the previous record of the 2008 Home Run Derby’s 9.1 million viewers.
The prime-time average of “MNF” was a 5.9/16, an increase of 7% from last year’s season-opening double-header, which featured Cincinnati/Baltimore and San Francisco/Arizona.