NBC’s ‘Knight Rider’ Stalls in Debut
September 25, 2008 12:03 PM
NBC’s “Knight Rider” hit the wrong gear off the line, stalling out in the ratings during its premiere. Bringing in a 2.4 rating/7 share, “Rider” came in one-tenth of a ratings point behind “Deal or No Deal,” which occupied the slot last year, according to Nielsen Media Research.
A heavy promotional presence at Comic Con, as well as on-air promos didn’t boost the series premiere from a third place finish in the hour.
Other key points for the night:
The president’s address to the nation affected the preliminary ratings for everything after 9 p.m. as all programming shifted back 15 minutes. Full numbers will be available later today.
—CBS’ comedies didn’t fare well against ABC’s “Dancing With the Stars,” placing fourth in the time period. “The New Adventures of Old Christine” drew a 2.1/6, while the premiere of “Gary Unmarried” landed a 2.3/6. CBS is banking on a rise next week as “Stars” settles into its normal Monday/Tuesday run.
—“Stars” (3.5/10) stumbled 15% from last year’s special Wednesday first-week debut, after giving the heave-ho to television’s dark specter of cancellation, Ted McGinley.
—Even though the presidential address will affect final numbers, CBS looks to be the strongest competitor thanks to showings from the season premieres of “CSI: NY” (4.2/11) and “Criminal Minds” (4.2/11). Tentatively, CBS ended the night in first with a 3.5/10.