Obama Gives Letterman a Lift
September 11, 2008 12:18 PM
Consider it the Barack bump, as presidential hopeful Barack Obama’s visit to CBS’ “The Late Show” lifted David Letterman’s program ahead of NBC’s “The Tonight Show With Jay Leno” in the nightly ratings.
Pulling in a 4.1 rating/10 share in overnight metered households in 55 markets, according to Nielsen Media Research, “The Late Show” topped Leno by two-tenths of a ratings point. It was only the fourth time this season that has occurred, and it tied with “Late Show’s” highest rating this year.
“The Late Show” also enjoyed a 48% increase over its summer average.
Momentum ran over into Craig Ferguson’s “The Late Late Show,” as the program overtook “Late Night with Conan O’Brien” with a 1.9/7 versus Mr. O’Brien’s 1.8/6.