'Top Model' Less Than Fierce in Season Premiere
September 4, 2008 1:09 PM
“America’s Next Top Model” stumbled in the ratings as it strutted down the runway of its 11th cycle premiere, while NBC’s coverage of Gov. Sarah Palin’s speech at the Republican National Convention topped even Sen. Barack Obama’s acceptance speech at last week’s Democratic National Convention.
“ANTM” brought in a 1.7 rating/5 share in the 18- to 49-year-old demographic and a 1.9 rating/6 share in the 18-34 demo, according to preliminary data from Nielsen Media Research.
This year’s premiere dipped 24% in adults 18-34 and 11% in adults 18-49 from cycle 10’s premiere in February. It’s the lowest premiere for “ANTM” while airing on The CW, and its second-lowest other than the show’s premiere on UPN in 2003.
The drop puts the brakes on the ratings wave The CW rode through the early part of the week, thanks to strong premieres for “Gossip Girl” and “90210.”
The CW placed third for the night with a 1.7/5.
“Bones” also returned Wednesday night to match its previous season premiere, with its two-hour bow earning a 3.3/9 in 18-49. Fox placed first with a 3.3/9 for the night.
Second-place NBC aired “America’s Got Talent” to a 2.7/7, dropping a tenth of a percentage point from last week’s time-period premiere. Coverage of the RNC in the 18-49 demo, usually anemic, brought in a 2.4/6 at 10 p.m., making it the third-highest rated item of the night.
Gov. Palin’s speech on NBC beat Sen. Obama’s coverage by 9%.
Check out how else Gov. Palin did across the rest of the networks here.
“America’s Greatest Dog” (1.4/4) on CBS declined 18% week-to-week, as CBS brought in a 1.4/4 for the night.
ABC finished in last place with a 1.3/4.
What to Watch for Tonight:
Fox: Gordon Ramsey returns to berate small-time restaurant owners as “Kitchen Nightmares” premieres at 8 p.m. In this week’s episode, Chef Ramsey insults a family’s meatball recipe by using the f-word a colorful 17 times, and later comes to blows with a deli owner after receiving a dill pickle when he wanted a sweet one.
The CW: “90210” re-airs at 8 p.m. Relive the fellatio-driven subplot, Jessica Walter essentially playing Lucille Bluth and Shenae Grimes’ constant smiling all over again.
ABC, CBS and NBC: The Republican National Convention wraps up with the original maverick, Sen. John McCain, accepting his presidential nomination. During the speech, Sen. McCain will insult Michelle Obama’s meatball recipe by using the f-word a colorful 17 times, and later come to blows with a Minnesota deli owner after receiving a dill pickle instead of a sweet one.