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Ratings Chart Attack! is the TV industry’s destination for a daily dose of prime-time ratings. Delivering the daily scoop on which shows are scoring. TVWeek’s Sergio Ibarra calls the winners and losers, and what it means to broadcast network programmers. From day-in, day-out ratings to long-view trends and noteworthy performances, Ratings Chart Attack! delivers.

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Ratings Chart Attack!


October 2008 Archives

‘30 Rock’ Hits High in Season-Three Premiere

October 31, 2008 1:25 PM

There’s no party like a Lemon party, as “30 Rock,” riding the wave of publicity surrounding Tina Fey, took in a series-high rating for its third-season premiere.

30 Rock

Drawing a 4.1 rating/10 share in the 18- to 49-year-old demographic, “30 Rock” improved 21% over its premiere last year, according to preliminary Nielsen Media Research data.

“The Office” (4.7/12) and “Kath and Kim” (2.3/6) grew a respective 12% and 5% week-to-week, while “My Name Is Earl” (2.4/7) matched its lowest original episode rating ever.

“ER” also increased 6% week-to-week to a 3.4/9.

Despite the increases, NBC placed third for the night with a 3.4/9.

Nightly winner CBS, with a 3.9/10 and 14.4 million viewers, had its entire lineup of “Survivor” (4.1/12, 13.3 million), “CSI” (4.7/11, 19.5 million) and “Eleventh Hour” (2.9/8, 11.8 million) hit season lows in adults 18-49. “CSI” matched its lowest original Thursday rating ever, excluding Thanksgiving.

But for those keeping score at home, CBS does capture the first night of November sweeps in total viewers and adults 18-49.

ABC’s “Ugly Betty” (2.5/7) also netted a season low, declining 11%. “Grey’s Anatomy” (5.5/14) crept up a tenth of a percentage point, while “Life on Mars” (2.7/7) moved the needle up 13%. ABC ended the night with a 3.6/10.

Fox tied for fourth with The CW, drawing a 1.6/4, on the back of an original “Kitchen Nightmares” (1.7/4). The CW’s “Smallville” (1.7/5) stayed flat, while “Supernatural” (1.5/4) increased by 15%.

Fox Wins Wednesday With World Series Conclusion

October 30, 2008 2:35 PM

The conclusion of Game 5 of the World Series gave Fox the nightly ratings win on Wednesday, while Sen. Barack Obama’s “American Stories” ad garnered 25.5 million viewers on the three broadcast networks on which it aired.

World Series

The game itself drew a 6.2 rating in the adults 18- to 49-year-old demographic, according to preliminary Nielsen Media Research data, with 19.8 million viewers tuning in to see the Phillies finish a rain-delayed game against the Tampa Bay Rays to win the baseball crown.

Despite the nightly domination, this year’s series will end up being the lowest-rated in terms of viewership. The 2008 World Series averaged 13.6 million viewers, 2 million less than the previous low-water mark, which matched the similarly small-market Detroit Tigers and St. Louis Cardinals in 2006.

Fox captured the night with a 5.0 rating. Shares were not available due to time-adjusted fast national data.

Sen. Obama’s political ad, which aired on NBC, Fox and CBS (along with Univision, BET, MSNBC and TVOne), drew a good chunk of the audience, with 25.5 million viewers watching the event on broadcast television.

NBC should order more episodes of Sen. Obama’s political ad, as a 90-minute “Deal or No Deal” (2.2/6) and “Lipstick Jungle” (1.9/5) grew 16% and 12% week-to-week following it.

NBC finished the night in fourth place with a 2.3/6.

ABC took advantage of the lack of competition, as “Pushing Daisies” (2.2/6) improved 16% from last week, hitting a season high. But the half-hour of “Daisies” that competed against the Obama ad placed fourth.

“Private Practice” (2.8/7) and “Dirty Sexy Money” (2.0/5) were in line with their averages. ABC ended the night with a 2.4/6.

CBS’ “The New Adventures of Old Christine” (2.2/6, 7.6 million) was average, while “Criminal Minds” (3.4/8, 13.8 million) and “CSI: NY” (3.4/9, 13.6 million) landed at season lows in adults 18-49. CBS finished second with a 3.0/8 and 11.9 million.

The CW’s “America’s Next Top Model” (2.0/6) saw small declines, even without much competition for its first half-hour, falling 6% to a 3.4/10 in women 18-34, the network’s target demographic.

“ANTM” was preempted in Los Angeles for Clippers basketball coverage, and could see a rise once final numbers are released.

The second week of “Stylista” (0.9/2) experienced a 22% dip in women 18-34 from its premiere last week, drawing a 1.4/4 in the demographic.

The CW finished the night with a 1.5/4.

Ratings Chart for Oct. 28, 2008

October 29, 2008 12:21 PM

Prime Time Preliminary Tuesday Ratings

The annual airing of "It's the Great Pumpkin, Charlie Brown" helped improve its time period on ABC by 70% against a "Dancing With the Stars" recap. "Pumpkin" slid 11% from its showing in 2007. The CW's "Privileged" improved 57% week-to-week as lead-in "90210" returned with original episodes last night.

 

8

8:30

9

9:30

10

10:30

ABC

3.1 / 8

It's the Great Pumpkin, Charlie Brown

3.4 / 9

10.4 mil

Dancing With the Stars

3.8 / 9

17 mil

Eli Stone

2.0 / 5

7.7 mil

CBS

3.4 / 9

NCIS

3.4 / 9

17.1 mil

The Mentalist

3.8 / 9

16.1 mil

Without a Trace

2.9 / 8

12.1 mil

FOX

3.9 / 10

House

5.3 / 14

13.1 mil

Fringe

2.5 / 6

5.9 mil

No Programming

NBC

3.2 / 8

The Biggest Loser: Families

3.1 / 8

8 mil

Law & Order: SVU

3.4 / 9

9.2 mil

CW

1.3 / 3

90210

1.6 / 4

3.2 mil

Privileged

1.1 / 3

2.2 mil

No Programming

Source: Nielsen Media Research

*Ratings are specified in the 18- to 49-year-old demographic and viewership in P2+.

A note about ratings: Ratings are expressed as percentages of Nielsen's estimated 112.8 million U.S. television households. The first number, the rating, is a percentage of households tuned into a specific program at a specific time.

The second number, the share, is a percentage of households with televisions in use tuned into that same program. For example, if a show obtains a 10.2/16, this means that 10.2% of all U.S. households tuned into the program at some point during the broadcast. Meanwhile, 16% of all households watching television during the time period viewed the program at some point. Ratings are broken down further by demographic, as networks sell advertising time based on the makeup of the audience.

Fox Wins Night, but ‘Pumpkin’ Still Proves Popular

October 29, 2008 11:45 AM

The annual airing of “It’s the Great Pumpkin, Charlie Brown” helped ABC gain some ground in the Tuesday 8 p.m. slot, while “House” carried Fox to a nightly win.

House

“Pumpkin” drew a 3.4 rating/9 share in the 18- to 49-year-old demographic, according to preliminary Nielsen Media Research data.

The more than 40-year-old animated special improved the time period by 70% compared with last week’s “Dancing With the Stars” recap, which itself helped the slot substantially from the canceled “Opportunity Knocks.”

However, “Pumpkin” declined 11% from its 2007 showing.

Cloris Leachman was shown the exit on “Dancing,” which pulled in a flat 3.8/10, followed by “Eli Stone” with an average 2.0/5.

ABC placed fourth with a 3.1/8.

Even with a repeat “Fringe,” “House” (5.3/14), despite a 5% decline, gave Fox the nightly win with a 3.9/10.

CBS’ “NCIS” (3.4/9, 17.1 million) dipped 6% in its ratings to a season low, while “The Mentalist” (3.8/9, 16.1 million) and “Without a Trace” (2.9/8, 12.1 million) made significant week-to-week gains, both moving up 12%.

CBS took second in adults 18-49 with a 3.4/9, but it won the night in total viewers with 15.1 million.

NBC’s “The Biggest Loser” held to its average with a 3.1/8, while “Law & Order: SVU” (3.4/9) stumbled a tenth of a ratings point from last week. NBC ended the night in third with a 3.2/8.

The CW’s “90210” (1.6/4) returned to originals after three weeks of repeats, hitting only a slight bump and declining 6% from its last new episode on Oct. 7. “Privileged” enjoyed some solid week-to-week gains with “90210’s” return, growing 57%. Last week’s original “Privileged” was low behind a “90210” repeat.

The CW took fifth with a 1.3/3.

Rain Washes Out World Series; Fox, ABC Tie for First

October 28, 2008 12:25 PM

A rain-suspended World Series on Fox and repeats for CBS spelled a nice uptick for ABC, with the network capitalizing on a 6% increase in ratings week-to-week to tie as the highest-rated net of the night.

Dancing With the Stars

Called after the sixth inning due to rain, Game 5 of the World Series soaked in a 4.0 rating in the 18- to 49-year-old demographic, according to preliminary Nielsen Media Research data.

The resumption of the game is tentatively set for Wednesday at 8:37 p.m. EDT, and Major League Baseball is closely monitoring the weather forecast.

Fox and ABC tied for first place with a 3.4 rating/8 share.

ABC’s “Dancing With the Stars” (4.2/10) was about even from last week, while “Samantha Who?” (3.0/7) increased 11%. “Stars” overran by two minutes, which could shrink “Samantha’s” increase once final numbers are released.

“Boston Legal” (2.3/6) also was up by 10% from last week.

While CBS ran repeats Monday night, the network did replace “Worst Week” temporarily with “Gary Unmarried” (2.9/7, 8.6 million), which increased 26% in adults 18-49 over its previous season average in its Wednesday slot.

CBS took third with a 3.1/8 and 9.4 million viewers.

NBC’s “Chuck” (2.5/6) and “Heroes” (3.9/9) held even from last week, with “Heroes” tying its lowest rating ever, while “My Own Worst Enemy” (2.3/6) declined 8%. NBC placed fourth with a 2.9/7.

The CW’s “Gossip Girl” (1.5/4) rebounded from last week with a 13% increase in women 18-34, pulling in a 3.4/9 in that demographic. “One Tree Hill” (1.6/4), however, declined 16% in the same demo to a 3.7/9, down from its big showing last week. The CW ended the night in fifth place with a 1.6/4.

Odds and Ends:

“Friday Night Smackdown” continues to set records for MyNetworkTV, as the show drew 3.5 million total viewers on Friday, setting the high watermark in viewers on the network … again.

Check your cancellation bingo cards, as CBS’ “The Ex List” is in show limbo. The freshman romantic comedy is getting swapped out for “NCIS” repeats this Friday. While it’s not officially canceled, the prognosis isn’t good for “Ex.” It is good for me, as I need an “Ex” removal, plus an axe to fall on “Crusoe,” for a diagonal bingo.

Football Gives World Series a Much-Needed Boost

October 27, 2008 12:56 PM

Despite being propped up by NFL overrun, Game 4 of the 2008 World Series on Fox continued to show the difficulty of attracting viewers to small-market teams.

World Series

Drawing a 5.1 rating in the 18- to 49-year-old demographic, Sunday’s matchup between the Philadelphia Phillies and the Tampa Bay Rays matched Game 4 of the 2006 series between the small-market Detroit Tigers and St. Louis Cardinals, according to preliminary Nielsen Media Research data.

Shares were not available due to time-adjusted data.

Last night’s total of 15.5 million viewers is one of the lowest shows of viewership in the history of the World Series outside of games aired on Saturdays. Compared to last year’s Red Sox-Rockies Game 4, which closed the series with a Boston title win, Sunday’s game declined 26% in viewers and 27% in the 18-49 demo.

The game itself was the fourth-highest rated show of the night, but NFL overrun helped Fox take first place with a 5.2/13.

ABC’s “Desperate Housewives” led the night with a 5.7/13, despite tying its season low. On the bright side, “America’s Funniest Home Videos” (2.4/7) increased 20% week-to-week. “Extreme Makeover: Home Edition” (3.9/10) and “Brothers & Sisters” (3.5/9) held steady. ABC took second with a 3.9/10.

Without NFL overrun, CBS stayed average with “60 Minutes” (2.2/6, 12.5 million), “The Amazing Race” (2.9/7, 9.7 million), “Cold Case” (2.7/6, 12 million) and “The Unit” (2.5/6, 9.1 million).

CBS ended the night with a 2.6/7 and 10.8 million viewers.

NBC took fourth with the football post-game and “The 40 Year Old Virgin” (1.9/5), taking in a 1.6/4. The CW shuffled along with a 0.3/1 for fifth.

On Friday, NBC’s “Crusoe” washed out 25% of its premiere numbers from the previous week, drawing a 1.2/4 and losing 14% of its lead-in, “Deal or No Deal” (1.4/5). “Life” held even from last week with a 1.5/5, but is prepping for its move to Wednesday starting next week. NBC ended the night in third with a 1.4/4, tying Fox, which drew a 1.4/5.

CBS’ “The Ex List” (1.6/5) also fumbled Friday, declining 20% week-to-week to a series low. On both sides of “List,” “Ghost Whisperer” (2.5/9) and “Numb3rs” (2.2/7) were flat. CBS took first with a 2.1/7 and 8.2 million viewers.

ABC placed second with a 1.7/5, while The CW was fifth with a 0.6/2.

A huge Big Ten matchup between the Ohio State Buckeyes and Penn State’s Nittany Lions (3.2/10) boosted ABC to a win on Saturday, with an 88% week-to-week increase. The network drew a 3.2/10 for the night.

A rain delay pushed back the start of Game 3 of the World Series, where play did not begin until 10 p.m. EST; the contest posted a 2.9/9. Fox placed second with a 2.1/7. CBS followed with a 1.4/4, with NBC in fourth with a 1.3/4.

Ratings Chart for Oct. 23, 2008

October 24, 2008 4:41 PM

Prime Time Thursday Ratings

Game 2 of the World Series between the Rays and the Phillies declined 17% in adults 18-49 and 12% in total viewers from Game 1. Year-to-year, Thursday's game declined 25% in viewers from 2007's Game 2 between the Red Sox and the Rockies.

 

8

8:30

9

9:30

10

10:30

ABC

3.6 / 9

Ugly Betty

2.8 / 8

8.7 mil

Grey's Anatomy

5.4 / 13

14.5 mil

Life on Mars

2.4 / 6

7.9 mil

CBS

4.3 / 11

Survivor: Gabon

4.4 / 12

13.3 mil

CSI

5.5 / 13

19.5 mil

Eleventh Hour

3.1 / 8

11.8 mil

FOX

3.7 / 10

MLB Pre-Game

1.8 / 6

6.5 mil

World Series, Game 2: Rays vs. Phillies

4.0 / 11

12.8 mil

NBC

3.2 / 8

My Name is Earl

2.5 / 7

6.4 mil

Kath and Kim

2.2 / 6

5 mil

The Office

4.2 / 10

8 mil

SNL Weekend Update Thursday

4.0 / 9

8.8 mil

ER

3.2 / 8

8.8 mil

CW

1.5 / 4

Smallville

1.7 / 4

4.2 mil

Supernatural

1.3 / 3

3.3 mil

No Programming

Source: Nielsen Media Research

*Ratings are specified in the 18-to 49-year-old demographic and viewership in P2+.

A note about ratings: Ratings are expressed as percentages of Nielsen's estimated 114.5 million U.S. television households. The first number, the rating, is a percentage of households tuned into a specific program at a specific time.

The second number, the share, is a percentage of households with televisions in use tuned into that same program. For example, if a show obtains a 10.2/16, this means that 10.2% of all U.S. households tuned into the program at some point during the broadcast. Meanwhile, 16% of all households watching television during the time period viewed the program at some point. Ratings are broken down further by demographic, as networks sell advertising time based on the makeup of the audience.

World Series Only Gets to Second Base for Fox

October 24, 2008 4:26 PM

The challenges of the small-market World Series matchup became apparent last night, as Game 2 between the Tampa Bay Rays and the Philadelphia Phillies hoisted Fox to just a second-place finish for the night in the ratings.

World Series

Scoring a 4.0/11 rating in the 18- to 49-year-old demographic, yesterday’s game slid 17% from Game 1 and is one of the lowest-rated Game 2s in Fox history.

In total viewers, Game 2 declined 12% from Wednesday’s kickoff game to 12.8 million viewers.

Fox ended Thursday night in second with a 3.7/10.

CBS won the night with on-par performances versus last week from “CSI” (5.5/12, 19.2 million), “Survivor” (4.4/12, 13.4 million) and “Eleventh Hour” (3.1/8, 12.2 million). The Eye ended Thursday with an average 4.3/11 in the 18-49 demo and 14.9 million viewers.

NBC hit bumpy territory as “My Name Is Earl” nearly matched its lowest showing ever with a 2.5/7, while the rest of the night saw slight declines from last week. “Kath and Kim” (2.2/6, down 12%), “The Office” (4.2/10, down 2%), “SNL Weekend Update Thursday” (4.0/9, down 5%) and “ER” (3.2/8, down 11%) all were off from their season averages.

NBC took fourth place on the night with a 3.2/8.

ABC’s “Ugly Betty” (2.8/8) enjoyed a bump, hitting its best numbers since its premiere. “Grey’s Anatomy” (5.4/13) took a tumble week-to-week, down 9%. ABC stressed, however, that “Grey’s” could return to form once DVR numbers are factored in, considering the competition from the World Series.

“Life on Mars” (2.4/7) held steady. ABC took third with a 3.6/9.

The CW’s “Smallville” (1.7/4) and “Supernatural” (1.3/3) also held on from last week, with the network ending the night with a 1.5/4.

World Series Kickoff Wins Night Despite Dropoff Due to Small-Market Teams

October 23, 2008 1:33 PM

Despite leading the night as the most-watched program, Wednesday’s Game 1 of the World Series between the Tampa Bay Rays and the Philadelphia Phillies dropped significantly ratings-wise from last year’s kickoff.

World Series

Drawing a 4.8 rating in the 18- to 49-year-old demographic, Game 1 was down 17% compared with last year’s World Series starter between the Colorado Rockies and the Boston Red Sox, according to preliminary data from Nielsen Media Research.

Share numbers were not available due to time zone-adjusted data.

In total viewers, Wednesday’s game drew 14.6 million, down 14% from last year.

The big hubbub, television-wise, surrounding this year’s game is the small markets the Rays and Phillies come from. Programming and ad execs had pinned their hopes on a Red Sox/Los Angeles Dodgers series, two nationally followed teams.

Regardless, the game dominated the night and gave Fox its best night of programming since the All-Star Game in July.

Fox averaged a 4.4 rating in prime time, placing first.

Rebounding from a low-rated clip show last week, The CW’s “America’s Next Top Model” (2.1/6) tied this cycle’s highest rating in adults 18-49. Last night also posted its largest audience of the cycle with 4.4 million.

“Stylista” (1.2/3) launched after “Model,” with a score 9% better than the premiere of “Crowned” last December.

“Stylista” did manage to match an original “Gossip Girl” that aired in the time slot one year ago in adults 18-49 and total viewers, with 2.5 million.

The CW placed fifth with a 1.6/4.

CBS’ “The New Adventures of Old Christine” (2.4/7, 8 million) and “Gary Unmarried” (2.5/7, 7.8 million) hit season highs.

“Criminal Minds” (4.0/10, 14.7 million) and “CSI: NY” (3.9/10, 14.2 million) declined 7% and 9%, respectively, from their last original episodes in adults 18-49.

CBS took second for the night with a 3.4/9 and 12.3 million viewers.

ABC’s “Pushing Daisies” (1.9/5) and “Dirty Sexy Money” (2.0/5) held steady from their last airings, while “Private Practice” increased 15% to a 3.0/7.

ABC finished the night in third with a 2.3/6.

NBC stumbled, as “Knight Rider” (2.1/6) and “Lipstick Jungle” (1.6/4) hit series lows. “Jungle” dipped 16% from its last airing, helping NBC chalk up its worst Wednesday performance since before the Olympics with a 1.9/5 average.

Ratings Chart for Oct. 22, 2008

October 23, 2008 12:49 PM

Prime Time Preliminary Wednesday Ratings

The first game of the World Series led the night, despite declines of 17% against last year's Game 1 between the Boston Red Sox and the Colorado Rockies.

 

8

8:30

9

9:30

10

10:30

ABC

2.3 / 6

Pushing Daisies

1.9 / 5

5.7 mil

Private Practice

3.0 / 7

7.8 mil

Dirty Sexy Money

2.0 / 5

5.9 mil

CBS

3.4 / 9

Old Christine

2.4 / 7

8 mil

Gary Unmarried

2.5 / 7

7.8 mil

Criminal Minds

4.0 / 10

14.7 mil

CSI: NY

3.9 / 10

14.2 mil

FOX

4.3 / 11

MLB Pre-Game

3.6 / 10

9.7 mil

World Series, Game 1: Rays vs. Phillies

4.5 / 12

14.6 mil

NBC

1.9 / 5

Knight Rider

2.1 / 6

7.2 mil

Deal or No Deal

1.9 / 5

7.6 mil

Lipstick Jungle

1.6 / 4

4.2 mil

CW

1.6 / 4

America's Next Top Model

2.1 / 6

4.4 mil

Stylista

1.2 / 3

2.5 mil

No Programming

Source: Nielsen Media Research

*Ratings are specified in the 18-to 49-year-old demographic and viewership in P2+.

A note about ratings: Ratings are expressed as percentages of Nielsen's estimated 114.5 million U.S. television households. The first number, the rating, is a percentage of households tuned into a specific program at a specific time.

The second number, the share, is a percentage of households with televisions in use tuned into that same program. For example, if a show obtains a 10.2/16, this means that 10.2% of all U.S. households tuned into the program at some point during the broadcast. Meanwhile, 16% of all households watching television during the time period viewed the program at some point. Ratings are broken down further by demographic, as networks sell advertising time based on the makeup of the audience.

Ratings Chart for Oct. 21, 2008

October 22, 2008 1:25 PM

Prime Time Preliminary Tuesday Ratings

With the now-defunct "Opportunity Knocks" off the schedule, a recap of "Dancing With the Stars" helped improve the 8 p.m. time period on ABC by 54% week-to-week. Fox's "House" and "Fringe" ruled the night in adults 18-49, as "House" rose to its highest rating since its premiere last month.

 

8

8:30

9

9:30

10

10:30

ABC

2.7 / 7

Dancing With the Stars: Recap

2.0 / 6

9.3 mil

Dancing With the Stars

3.8 / 9

16 mil

Eli Stone

2.2 / 6

8.5 mil

CBS

3.2 / 9

NCIS

3.6/ 10

17.1 mil

The Mentalist

3.4 / 9

15.3 mil

Without a Trace

2.6 / 7

11.6 mil

FOX

4.7 / 13

House

5.5 / 15

12.9 mil

Fringe

4.0 / 11

9.1 mil

No Programming

NBC

3.1 / 8

The Biggest Loser: Families

2.9 / 8

7.3 mil

Law & Order: SVU

3.5 / 10

9.4 mil

CW

0.7 / 2

90210

0.6 / 2

1.3 mil

Privileged

0.7 / 2

1.5 mil

No Programming

Source: Nielsen Media Research

*Ratings are specified in the 18-to 49-year-old demographic and viewership in P2+.

A note about ratings: Ratings are expressed as percentages of Nielsen's estimated 112.8 million U.S. television households. The first number, the rating, is a percentage of households tuned into a specific program at a specific time.

The second number, the share, is a percentage of households with televisions in use tuned into that same program. For example, if a show obtains a 10.2/16, this means that 10.2% of all U.S. households tuned into the program at some point during the broadcast. Meanwhile, 16% of all households watching television during the time period viewed the program at some point. Ratings are broken down further by demographic, as networks sell advertising time based on the makeup of the audience.

‘House’ Adds On, ‘Dancing’ Recap Sparkles

October 22, 2008 11:24 AM

Fox’s “House” perked up last night in the ratings, scoring its highest numbers since its premiere a month ago, while a recap episode of “Dancing With the Stars” on ABC substantially improved the time period of the knocked-out “Opportunity Knocks.”

House

“House” drew a 5.5 rating/15 share in the 18- to 49-year-old demographic, according to preliminary Nielsen Media Research data. “House,” up 4% from last week, combined with a flat “Fringe” (4.0/10) to win Tuesday with a nightly average of a 4.7/13.

On ABC, “Opportunity Knocks” has been yanked in favor of a “Dancing With the Stars” performance recap (2.0/6), which saw a 54% increase from what “Knocks” did last week.

The “Dancing” results show at 9 p.m. posted a 3.8/9, kissing singer Toni Braxton so long. The show increased 15% from last week.

“Eli Stone” held steady from its season premiere, pulling in a 2.2/6. However, the show probably will decline once final numbers are released, as “Dancing” overran by two minutes.

ABC finished fourth on the night with a 2.7/7.

Leading the night in total viewers with an average of 14.6 million, CBS took second in adults 18-49 with a 3.2/9.

“The Mentalist” (3.4/9, 15.3 million) and “Without a Trace” (2.6/7, 11.6 million) stayed essentially flat week-to-week.

“NCIS” declined 8% in adults 18-49 from last week to a 3.6/10, while drawing 17.1 million viewers.

“The Biggest Loser” (2.9/8) dropped 7%, while “Law & Order: SVU” slipped 5% week-to-week, leading NBC to a close third with a 3.1/8.

While “90210” on The CW ran a repeat, someone should have informed viewers of the original “Privileged” (0.7/2) that followed.

“Privileged” slipped 30% in the key demo of women 18-34 from its last original episode two weeks ago, down to a 1.4/4.

The CW placed fifth for the night with a 0.7/2 in adults 18-49.

Odds and Ends:

MyNet continues to show improvement with “Smackdown” sprucing up its schedule. Setting yet another viewership record on Friday in the network’s key male demos, “Magic’s Biggest Secrets Revealed” enjoyed a similar bump from its premiere. Conjuring 2 million viewers on Oct. 13, “Magic” improved 28% versus its premiere on Oct. 6.

Viewers Looking for Laughs Lift CBS to Monday Win

October 21, 2008 1:15 PM

CBS’ comedies rolled on to carry the network to its fifth consecutive Monday win in adults, while “CSI: Miami” and NBC’s “Heroes” bottomed out with their lowest original Monday ratings to date.

How I Met Your Mother

“Two and a Half Men” pulled down a 5.1 rating/12 share in the adults 18- to 49-year-old demographic, according to preliminary Nielsen Media Research data, making it the highest-rated show of the night.

“Men” also ended the night with 14.6 million viewers.

All of CBS’ comedies, including “The Big Bang Theory” (3.5/9, 9.3 million), “How I Met Your Mother” (3.9/10, 9.4 million) and “Worst Week” (3.2/7, 9.9 million), held around their average.

“CSI: Miami” (3.8/10, 13.2 million) declined 3% week-to-week to its lowest original rating, excluding special Sunday showings. This marks the fifth consecutive week “Miami” has slid.

CBS captured the night in adults 18-49 with a 3.9/10.

Third-place NBC, with a 2.9/7, saw “Heroes” (3.9/9) drop further, declining 9% to its lowest original rating ever.

The second week of “My Own Worst Enemy” (2.5/6) dropped 17% from its premiere, while “Chuck” held steady with a 2.5/6.

“Dancing With the Stars” (4.1/10) improved a tenth of a ratings point from last week. “Samantha Who?” (3.0/7) stayed flat from its premiere a week ago, while “Boston Legal” (2.3/6) crept up by 10%.

ABC placed second with a 3.3/8.

“Terminator: The Sarah Connor Chronicles” (2.1/5) dipped 9% from its last telecast on Oct. 6, while “Prison Break” (2.3/5) improved a tenth of a ratings point.

“Terminator” stumbled in the show’s men 18-34 core demo by 30% from its last aired episode, scoring a 1.6/5.

Fox took fourth with a 2.2/5.

“One Tree Hill” (1.9/4) posted some impressive numbers for a show in its sixth season, matching its series high in adults 18-34 with a 3.0/8.

“Hill” also produced a 4.4/10 in women 18-34, The CW’s target demographic; that was the series’ second highest score in that demo.

“Gossip Girl” (1.4/4), on the other hand, declined 17% in adults 18-34 week-to-week with a 2.0/6. The show dipped the same amount in women 18-34 with a 2.9/8.

The decline is curious considering the similar path for “Hill” and “Girl” have been on, and The CW is asking Nielsen to review the numbers for any errors.

Football Helps CBS, Doesn’t Do Much for NBC

October 20, 2008 12:57 PM

A close football game at the beginning of the night bolstered CBS, but a dominating NFL matchup at the end didn’t necessarily help NBC in the Sunday ratings.

The Unit

Overrun from a Raiders/Jets game that went into overtime helped CBS tie as the highest-rated network for the night with a 3.7 rating/9 share nightly average in the 18- to 49-year-old demographic, according to preliminary Nielsen Media Research data.

CBS led the night in total viewers with 13.5 million.

The rest of CBS’ lineup, “60 Minutes” (4.3/12), “The Amazing Race” (3.0/7), “Cold Case” (2.7/6) and “The Unit” (2.5/6), is likely to see final numbers change due to live events’ effects on fast nationals.

ABC also drew a 3.7/9 for the night, led by “Desperate Housewives” (5.6/12), down 5% from last week to its lowest showing of the season. “Brothers and Sisters” (3.5/9) declined by a tenth of a ratings point.

“America’s Funniest Home Videos” grew by 11% to a 2.1/6, while “Extreme Makeover: Home Edition” dipped by 5% to a 3.6/9.

NBC’s coverage of the Seahawks versus the Buccaneers (3.2/8) fell 27% from its coverage last week of the Patriots against the Chargers. The Seahawks are in the cellar in the NFC West and the Bucs waltzed into the halftime leading 17-0, which could partially explain the lower viewership. In addition, the game aired opposite game seven of the American League Championship Series, which may have siphoned off viewers.

NBC had a 2.8/7 for the night, placing fourth.

Fox ended the night in third, averaging a 3.2/8, with its animation block of “The Simpsons” (3.8/10), “King of the Hill” (3.5/8), “Family Guy” (4.7/10) and “American Dad” (3.3/7). “Guy” and “Hill” posted season highs in adults 18-49.

The CW’s Media Rights Capital-fueled night continues to dwindle, nearing hash mark territory, which would be an audience too small for Nielsen to measure.

“In Harm’s Way” (0.2/1) slipped a tenth of a percentage point from last week, while “Valentine” (0.2/1) declined 50%. “Easy Money” drew a 0.2/0, down a tick. The CW placed fifth overall with a 0.2/1.

On Friday, NBC premiered “Crusoe” to a 1.6/5, which is down 24% from last year’s premieres of “Deal or No Deal” and “Las Vegas” in the time period.

Overseas partners are reducing production costs on “Crusoe,” meaning while the numbers aren’t stellar, NBC isn’t sweating it because it isn’t completely financial vested.

This isn’t the case for “Life” (1.5/5), which improved a tenth of a point from last week but is still on the low side of its numbers.

NBC ended the night in third with a 1.6/5.

CBS ended up taking the night with a 2.2/7 in the demo and 7.9 million total viewers. “Ghost Whisperer” (2.5/9, 8.9 million), “The Ex List” (2.0/6, 6.4 million) and “Numb3rs” (2.1/7, 8.6 million) landed on their season averages.

ABC placed second with a 1.9/6, followed by Fox with a 1.4/5 and The CW with a 0.7/2.
News and Notes:

  • Gov. Sarah Palin’s visit to “Saturday Night Live” gave the sketch comedy show its highest metered market overnight numbers since 1994. The show drew a 10.7 rating/24 share in 56 markets, boasting appearances from Gov. Palin, Tina Fey, Alec Baldwin and Oliver Stone, along with host Josh Brolin and musical guest Adele. The last “SNL” episode to do better in metered markets was a March 12, 1994, episode featuring Olympic skater Nancy Kerrigan and musical guest Aretha Franklin.

    Due to the skewering of the impending presidential election, “SNL” is on a ratings tear as of late, with the most recent episode up 161% versus last October’s average.

  • The valuable adults 18- to 34-year-old demographic showed up at Univision on Friday, as the Spanish-only network beat CBS, NBC, ABC, Fox and The CW in the demo. Univision pulled in a 1.7/6 nightly average rating in adults 18-34, outpacing second-place ABC by one-tenth of a ratings point.

  • 'Who' Return Way Down From Last Year

    October 14, 2008 1:44 PM

    Another sophomore returning series, ABC’s “Samantha Who,” received a second-year ratings sting last night, while NBC’s “My Own Worst Enemy” arrived with little fanfare.

    Samantha Who?

    “Who” drew a 3.1 rating/7 share in the 18- to 49-year-old demographic, according to preliminary Nielsen Media Research data, declining 31% from last year’s debut.

    “Who” joins several other ABC and NBC sophomore series, including “Chuck,” “Pushing Daisies” and “Private Practice,” that stumbled with their second-year premiere.

    ABC’s “Dancing With the Stars” landed at its lowest-rated regularly scheduled episode with a 4.0/10, while “Boston Legal” (2.1/5) stayed around par. ABC finished the night tied for second with a 3.2/8.

    NBC, who also placed second with a 3.2/8 rating, premiered “Enemy” to a 3.0/8, down 17% from last year’s premiere of “Journeyman” in the time slot.

    “Enemy’s” premiere is the lowest Monday night drama premiere for NBC in seven years.
    “Chuck” finished flat from last week’s original series low with a 2.3/6, while “Heroes” swung up by 5% with a 4.2/10.

    CBS walked away with first place among adults 18-49 with its comedy block, finishing with a 4.0/10. The network placed second in total viewers with 11.5 million.

    Game four of the National League Championship Series between the Philadelphia Phillies and the Los Angeles Dodgers brought in a 2.5 rating for Fox. The game declined 11% from Sunday’s outing. Fox took fourth for the night with a 2.4/6.

    After a week off, The CW’s “Gossip Girl” (1.6/4) returned to a 17% decline from its last original episode in the show’s key demo of women 18-34 with a 3.4/9.

    “One Tree Hill” (1.7/4) rose one-tenth of a ratings point in the same demo from its last original episode with a 3.9/10.

    The CW placed fifth in adults 18-49 with a 1.7/4.

    News & Notes:

    - MyNetworkTV set another viewership record with the second episode of “Friday Night Smackdown” on the network. Friday’s episode took in 3.5 million viewers, up 9% over the record-setting premiere the previous week. “Smackdown” also set the network’s adults 18-49 record with a 1.1 rating.

    - “Rock of Love Charm School With Sharon Osbourne,” aside from being a mouthful of a show title, launched Sunday to a 1.4 rating in adults 18-49 and 2.4 million viewers. The show’s premiere ranked as the No. 2 highest-rated original series on cable for the day.

    - Following “Charm’s” premiere, “The Pick-Up Artist 2” kicked off to a 100% increase over its premiere episode last season with a .8 rating in adults 18 to 49 years old and 1.2 million viewers.


    Ratings Chart for Sunday, Oct. 12

    October 13, 2008 1:27 PM

    Prime Time Preliminary Sunday Ratings

    "Desperate Housewives" on ABC soared as the highest-rated show of the night, while Fox claimed first place overall with a sports combination of NFL overrun and Game Three of the National League Championship Series between the Phillies and the Dodgers. Competing against the NLCS on Fox, NBC's NFL game between the Patriots and the Chargers declined slightly by 7% vs. last week's Steelers/Jaguars matchup.

     

    7

    7:30 8

    8:30

    9

    9:30

    10

    10:30

    ABC

    3.8 / 10

    America's Funniest Home Videos

    1.9 / 6

    6.4 mil

    Extreme Makeover: Home Edition

    3.7 / 9

    11.3 mil

    Desperate Housewives

    5.9 / 14

    15.3 mil

    Brothers and Sisters

    3.6 / 9

    10.1 mil

    CBS

    2.5 / 6

    60 Minutes

    2.0 / 6

    10.5 mil

    Amazing Race 13

    2.8 / 7

    9.2 mil

    Cold Case

    2.7 / 6

    10.9 mil

    The Unit

    2.6 / 7

    9.1 mil

    FOX

    4.0 / 10

    NFL Overrun

    8.2 / 25

    21.8 mil

    The OT

    7.6 / 22

    19.8 mil

    NLCS Game 3: Phillies vs. Dodgers

    2.8 / n/a

    8.5 mil

    NBC

    3.8 / 10

    Football Night in America

    1.5 / 5

    4.4 mil

    Football Night in America

    2.0 / 6

    5.5 mil

    Football Night in America

    4.0 / 11

    10.5 mil

    NFL Football: Patriots vs. Chargers

    4.5 / 11

    11.5 mil

    CW

    0.3 / 1

    In Harm's Way

    0.3 / 1

    0.7 mil

    Valentine

    0.4 / 1

    1 mil

    Easy Money

    0.3 / 1

    0.8 mil

    No Programming

    Source: Nielsen Media Research

    *Ratings are specified in the 18-to 49-year-old demographic and viewership in P2+.

    A note about ratings: Ratings are expressed as percentages of Nielsen's estimated 114.5 million U.S. television households. The first number, the rating, is a percentage of households tuned into a specific program at a specific time.

    The second number, the share, is a percentage of households with televisions in use tuned into that same program. For example, if a show obtains a 10.2/16, this means that 10.2% of all U.S. households tuned into the program at some point during the broadcast. Meanwhile, 16% of all households watching television during the time period viewed the program at some point. Ratings are broken down further by demographic, as networks sell advertising time based on the makeup of the audience.

    Fox Rides Sports to Ratings Win

    October 13, 2008 12:02 PM

    Sports led the night as the baseball’s National League Championship Series and football overrun boosted Fox to a first-place finish in the ratings last night.

    baseball

    Game three of the NLCS between the Philadelphia Phillies and the Los Angeles Dodgers drew a 2.8 rating in the 18- to 49-year-old demographic, according to preliminary Nielsen Media Research data.

    The NLCS’ preliminary numbers were time zone adjusted, so no share data was available.
    The game grew 12% from Thursday’s Game 1, which aired in prime time. Game 2 aired at 4 p.m. EST on Friday.

    NFL overrun boosted Fox to a 4.0/10 nightly average. However, due to the nature of live events, ratings are tentative until final numbers are released tomorrow.

    ABC and NBC tied for second with a 3.8/10 average. NBC aired an NFL matchup between the New England Patriots and the San Diego Chargers (4.5/11), which declined 18% from last week’s Steelers/Jaguars game.

    ABC’s “Desperate Housewives” ran as the highest-rated program of the night with a 5.9/14, up a tenth of a percentage point from last week.

    “America’s Funniest Home Videos” (1.9/6) declined steeply from its big season premiere last week, slipping 27%.

    “Brothers & Sisters” (3.6/9) and “Extreme Makeover: Extreme Makeover” (3.7/9) both dipped slightly week-to-week.

    A lack of NFL overrun took the wind out of CBS’ sails this week, contributing to declines with “60 Minutes” (2.0/6, down 50%) and “The Amazing Race” (2.8/7, down 18%). “Cold Case” (2.7/6) and “The Unit” (2.6/7) both slipped one-tenth of a ratings point from last week. CBS placed fourth in 18-49 with a 2.5/6 average, and third in total viewers with 9.9 million.

    The CW’s Media Rights Capital-backed night held steady from its low start last Sunday. “In Harm’s Way” (0.3/1) and “Valentine” (0.4/1) stayed flat, while “Easy Money” (0.3/1) declined one-tenth of a rating point.

    Ratings Chart for Wed., Oct. 8

    October 9, 2008 11:55 AM

    Prime Time Preliminary Wednesday Ratings

    ABC's second-year lineup faltered after a disappointing premiere last week, with "Private Practice" falling 24% in adults 18-49. CBS held steady from last week to capture the night in adults 18-49 and total viewers, with an audience of 13.1 million viewers.

     

    8

    8:30

    9

    9:30

    10

    10:30

    ABC

    2.2 / 6

    Pushing Daisies

    1.9 / 6

    5.6 mil

    Private Practice

    2.5 / 6

    7.3 mil

    Dirty Sexy Money

    2.0 / 6

    5.9 mil

    CBS

    3.6 / 10

    Old Christine

    2.1 / 7

    7.6 mil

    Gary Unmarried

    2.3 / 6

    7.4 mil

    Criminal Minds

    4.2 / 11

    15.9 mil

    CSI: NY

    4.3 / 12

    15.9 mil

    FOX

    2.4 / 7

    Bones

    3.3 / 10

    10.3 mil

    Til Death

    1.8 / 5

    5 mil

    Til Death

    1.4 / 4

    4 mil

    No Programming

    NBC

    2.3 / 6

    Knight Rider

    2.2 / 6

    6.7 mil

    The Biggest Loser: Families

    2.7 / 7

    6.6 mil

    Lipstick Jungle

    1.9 / 5

    4.8 mil

    CW

    1.3 / 4

    America's Next Top Model

    1.7 / 5

    3.9 mil

    90210

    0.9 / 2

    1.9 mil

    No Programming

    Source: Nielsen Media Research

    *Ratings are specified in the 18-to 49-year-old demographic and viewership in P2+.

    A note about ratings: Ratings are expressed as percentages of Nielsen's estimated 114.5 million U.S. television households. The first number, the rating, is a percentage of households tuned into a specific program at a specific time.

    The second number, the share, is a percentage of households with televisions in use tuned into that same program. For example, if a show obtains a 10.2/16, this means that 10.2% of all U.S. households tuned into the program at some point during the broadcast. Meanwhile, 16% of all households watching television during the time period viewed the program at some point. Ratings are broken down further by demographic, as networks sell advertising time based on the makeup of the audience.

    ABC’s Wednesday Dramas Struggle

    October 9, 2008 9:39 AM

    ABC’s sophomore dramas stumbled further Wednesday after premiering to disappointing ratings last week.

    Daisies

    All three shows declined week-to-week. “Private Practice” posted a 2.5 rating/6 share in the 18- to 49-year-old demographic, according to preliminary Nielsen Media Research data, down 24% from last week. “Pushing Daisies” (1.9/6) dipped one-tenth of a ratings point, while “Dirty Sexy Money” dropped 17%.

    ABC ended the night with a fourth-place 2.2/6 nightly average.

    CBS captured the night mainly due to its crime dramas, as “Criminal Minds” (4.2/11) and “CSI: NY” (4.3/12) shifted upward by 8% and 5%, respectively, from last week. “Gary Unmarried” (2.3/6) and “The New Adventures of Old Christine” (2.1/7) each increased by one-tenth of a ratings point.

    CBS finished first with a 3.6/10 in the 18-49 age group, and was top in total viewers with an audience of 13.1 million.

    Fox’s “Bones” finished slightly ahead of last week with a 3.3/10, while “’Til Death” continued to struggle, with two episodes bringing in a 1.8/5 and a 1.4/4, right around even with last week.
    Fox took second for the night with a 2.4/7.

    NBC’s “Knight Rider” (2.2/6) decreased 8% from last week, while a special “The Biggest Loser” took in a 2.7/7 while filling the slot left vacant by “America’s Got Talent,” which finished its season.

    “Lipstick Jungle” (1.9/5) ticked down by one tenth of a ratings point, as NBC placed a close third overall with a 2.3/6.

    The CW’s “America’s Next Top Model” essentially stayed flat from last week, scoring a 2.1/7 in the network’s key demographic of adults 18-34. A “90210” repeat rounded out the night. For the night, the CW averaged 1.3/4 in adults 18-49 and 1.6/5 in adults 18-34.

    Debate Stirs Up Numbers for Other Programming

    October 8, 2008 12:32 PM

    The second presidential debate acted as a double-edged sword for original programming, helping certain shows while harming others in the ratings.

    ABC’s “Dancing With the Stars” moved to 8 p.m., pulling in a 3.2 rating/9 share in the 18- to 49-year-old demographic, according to preliminary Nielsen Media Research data, declining 14% week-to-week.

    Privileged

    “Stars” aired in a special time period, and also found itself in an interesting predicament last night, as injured star Misty May-Treanor’s withdrawal from competition meant nobody was cast off during the episode.

    While ABC tentatively captured the night with a 3.6/9 nightly average, coverage of the debate will end up being sustained by Nielsen, and will affect nightly averages once final ratings are released later today.

    Full coverage of the ratings of the second presidential debate is located here.

    The CW’s “Privileged” benefited in the ratings from viewers looking for an oasis from presidential debate coverage.

    Airing against the debates, “Privileged” brought in a 1.1 rating/3 share in the 18- to 49-year-old demographic, increasing 22% week-to-week.

    “Privileged” rose in all key demographics, including a 15% bump in adults 18-34 to a 1.4/4, tying its highest outing in that demo.

    “90210” declined 9% week-to-week in women 18-34, the show’s target demo, pulling in a 2.9/8.

    CBS’ “NCIS” (3.6/10) and NBC’s “The Biggest Loser” (3.0/8) held steady in adults 18-49 from last week. Despite winning the time period in most major demographics, “NCIS” did drop 10% in total viewers from last week, drawing 15.7 million viewers.

    CBS Reigns in Season’s Second Week

    October 7, 2008 3:41 PM

    Supported by solid showings from its crime dramas and comedies, CBS is king in week two of the 2008-09 season, while NBC and ABC slide from last year after stumbling starts for their sophomore lineups.

    Averaging a 3.2 rating/9 share in the 18- to 49-year-old demographic and 11.1 million viewers, CBS is running about 3% down from last year’s second week.

    CBS’ “The Mentalist” is one of the few freshman series on the schedule that could be classified as an early hit, drawing in 15.5 million viewers last week, and holding 100% of its lead-in from “NCIS” in adults 18-49.

    NBC and ABC tied for second place in 18-49 with a 2.8/8, down 22% from this time last year. Both NBC and ABC stumbled with returning sophomore dramas “Chuck,” “Life,” “Pushing Daisies” and “Private Practice” off from their premieres.

    “Daisies” dropped 55% premiere to premiere, and “Chuck” declined 28% versus its start last year.

    In total viewers, ABC is sporting a 9.2 million-viewer average, while NBC pulled in a 7.8 million average. Both networks are off 15% year to year in total viewers.

    Fox took fourth in the second week with a 2.5/7 average in adults 18-49 and 6.5 million viewers. Versus last year’s second week, Fox is down two-tenths of a ratings point in adults 18-49, and off 7% in total viewers.

    “Fringe” continues to show growth for Fox, while “Terminator: The Sarah Connor Chronicles” struggled in the past week, placing fourth in its time period in adults 18-49.

    In fifth, The CW racked up a 1.1/3 average in adults 18-49, off one tenth of a ratings point from last year. Despite low showings from its Sunday night, Media Rights Capital-owned lineup, The CW is on par with last year in its key demo of adults 18-34 with a 1.3/4 average.

    For MyNetworkTV, the acquisition of “SmackDown” has paid off, as year-to-year increases in adults 18-49 hit 100%, moving up to a 0.6/2 average. The network also moved the needle 113% year-to-year in total viewers, with an average 1.7 million during week two.

    Ratings Woes Continue for ‘Heroes’

    October 7, 2008 12:15 PM

    NBC’s “Heroes” continued to slide week-to-week in the ratings, while CBS’ comedy block enjoyed a bump in its numbers from last Monday.

    “Heroes” drew a 3.9 rating/9 share in the 18- to 49-year-old demographic, according to preliminary Nielsen Media Research figures.

    Mother

    The show declined13% from last week, marking Monday’s episode as the lowest-rated original episode to date.

    “Chuck” (2.2/6) slipped 19% from last week’s premiere, and “Life” (2.3/6) declined by 15%. Last night’s “Chuck” was the show’s worst original rating to date.

    NBC placed third with a 2.8/7.

    CBS’ comedies made gains from last Monday, as “The Big Bang Theory” (3.6/10), “How I Met Your Mother” (4.0/10), “Two and a Half Men” (5.1/12) and “Worst Week” (3.0/7) all improved their ratings. “Theory” and “Men” rose 9%, “Mother” improved 8% and “Week” increased by 3%.

    Despite the increase, “Week” did lose 41% of its “Men” lead-in.

    “CSI: Miami” (3.9/10) declined 11% from last week’s showing. CBS took first place for the night with a 3.9/10.

    ABC came in a close second with a 3.7/9. “Dancing with the Stars” (4.4/11) held steady from last week’s performance, while “Boston Legal” (2.4/6) rebounded 20%.

    At fourth-place Fox, with a 2.2/6 for the night, “Terminator: Sarah Connor Chronicles” (2.3/6) improved 15% week to week. “Prison Break” (2.2/5) moved upward by one tenth of a ratings point.

    The CW aired repeats, pulling in a 0.8/2.

    ‘SmackDown!’ Pumps Up MyNet Audience

    October 6, 2008 3:51 PM

    The premiere of “Friday Night Smackdown!” slammed some big numbers for MyNetworkTV, giving the network its largest audience ever.

    Drawing 3.2 million total viewers, “Smackdown” also took in a 1.2 rating in the males 18- to 34-year-old demographic, which is another MyNet record.

    Year-to-year on MyNet, “Smackdown” brought in a 233% increase in adults 18-49 with a 1.0 rating.

    “Smackdown” lost a little steam versus last week’s final episode on The CW, slipping 42% in males 18-34 and 27% in total viewers.

    Baseball Tackles Football; ‘Ex-List’ Can’t Top ‘Moonlight’

    October 6, 2008 1:47 PM

    ExBaseball took some steam away from football on Sunday, while CBS’ Friday premiere of “The Ex List” failed to best “Moonlight’s” launch numbers.

    Airing partially against TBS’s broadcast of a 12-inning American Division series playoff contest between the Boston Red Sox and the Anaheim Angels, NBC’s coverage of Pittsburgh Steelers versus the Jacksonville Jaguars dipped 24% in the ratings among 18-49 year olds from last week’s Eagles-Bears matchup.

    The football game drew a 4.8 rating/11 share, according to preliminary Nielsen Media Research data.

    ABC’s “Housewives” ranked the as the highest rated show on Sunday night with a 5.8/13, down 18% week-to-week. That was the lowest rating ever for an original episode of the show.

    Pending final national numbers to be released tomorrow, ABC was the nightly leader Sunday with a 4.1/10 nightly average. Ratings for the NFL game will probably rise with the final numbers.

    The CW’s Sunday night lineup, which is programmed by Media Rights Capital, failed to improve on the slate it replaced. “In Harm’s Way” (0.3/1) and “Valentine” (0.4/1) tied the premieres of last year’s “Online Nation” and “Life is Wild.” “Easy Money” (0.4/1) tumbled 50% from a “Top Model” repeat in the slot a year ago.

    CBS improved week-to-week on Sunday with all of its programming, but the ratings should be considered subject to change due to NFL overrun. The most-watched network of the night, CBS landed 13.5 million viewers on average. The network scored a (3.8/9) among 18- to 49-year old viewers.

    On Friday, CBS debuted “The Ex List” (2.0/6) to moderate ratings. “List” declined 20% from the premiere of “Moonlight,” which previously held the time period. “Ghost Whisperer” (2.4/9) held steady from its year-to-year rating, while “Numb3rs” dipped 19%.

    CBS rolled on to dominate the night with a 2.2/7 nightly rating and 8.1 million average viewers.
    Fox took fourth place in adults 18-49 with its animation block, but led the night in males 18-34.
    For Saturday, TBS baseball stole viewers away from college football on ABC (1.7/6), allowing Fox to pick up the slack and win the night with its “Cops” (1.6/6, 1.9/6) and “America’s Most Wanted” (2.0/6) lineup.

    Fox led the night with a 1.9/6, followed by ABC with a 1.7/6, CBS with a 1.5/5 and NBC trailed with a 1.1/4.

    Ratings Chart for Sunday, Oct. 6

    October 6, 2008 12:52 PM

    Prime Time Preliminary Sunday Ratings

    "Desperate Housewives" trumped football as the highest rated show of the night. "Housewives" declined 18% from last week to post its lowest original rating ever. The CW's new Sunday night lineup barely registered a pulse, with "Harm" and "Valentine" tying last year's low rated premieres of "Online Nation" and "Life is Wild."

     

    7

    7:30 8

    8:30

    9

    9:30

    10

    10:30

    ABC

    4.1 / 10

    America's Funniest Home Videos

    2.7 / 8

    9.1 mil

    Extreme Makeover: Home Edition

    3.8 / 10

    11.7 mil

    Desperate Housewives

    5.8 / 13

    15.5 mil

    Brothers and Sisters

    4.0 / 10

    10.6 mil

    CBS

    3.8 / 9

    60 Minutes

    5.6 / 16

    19.1 mil

    Amazing Race 13

    3.7 / 9

    13.6 mil

    Cold Case

    2.9 / 6

    10.7 mil

    The Unit

    2.9 / 7

    10.6 mil

    FOX

    3.0 / 8

    King of the Hill

    1.3 / 4

    3 mil

    King of the Hill

    2.0 / 6

    4.1 mil

    The Simpsons

    3.6 / 10

    7.4 mil

    King of the Hill

    3.3 / 8

    6.6 mil

    Family Guy

    4.3 / 10

    8.4 mil

    American Dad

    3.5 / 8

    6.8 mil

    No Programming

    NBC

    4.0 / 10

    Football Night in America

    1.6 / 5

    4.6 mil

    Football Night in America

    2.7 / 8

    7 mil

    Football Night in America

    3.9 / 10

    10.2 mil

    NFL Football: Steelers vs. Jaguars

    4.8 / 11

    13.2 mil

    CW

    0.4 / 1

    In Harm's Way

    0.3 / 1

    0.7 mil

    Valentine

    0.4 / 1

    1.1 mil

    Easy Money

    0.4 / 1

    1.1 mil

    No Programming

    Source: Nielsen Media Research

    *Ratings are specified in the 18-to 49-year-old demographic and viewership in P2+.

    A note about ratings: Ratings are expressed as percentages of Nielsen's estimated 112.8 million U.S. television households. The first number, the rating, is a percentage of households tuned into a specific program at a specific time.

    The second number, the share, is a percentage of households with televisions in use tuned into that same program. For example, if a show obtains a 10.2/16, this means that 10.2% of all U.S. households tuned into the program at some point during the broadcast. Meanwhile, 16% of all households watching television during the time period viewed the program at some point. Ratings are broken down further by demographic, as networks sell advertising time based on the makeup of the audience.

    ABC Wins Sunday Ratings; First Outing for CW’s MRC Lineup

    October 6, 2008 9:50 AM

    Brothers & SistersABC beat NBC by a nose in the ratings Sunday night, while The CW’s lineup, programmed by Media Rights Capital, premiered in line with comparable past numbers.

    ABC brought in a 4.1 rating/10 share in the 18- to 49-year-old demographic, according to preliminary Nielsen Media Research data.

    NBC took second with a 4.0/10 on the back of its Steelers/Jacksonville football game (4.8/11), a rating that should rise once national numbers are released later.

    ABC’s “Desperate Housewives” (5.8/13) declined 18% from its start last week to an original-episode low, while “Brothers & Sisters” dropped 13%. “Extreme Makeover: Home Edition” (3.8/10) increased a tenth of a ratings point from last week. The premiere of the 19th season of “America’s Funniest Home Videos” (2.7/8) rose 6% from last year’s debut, tying its highest rating since 2002.

    The night’s other key points:

    —The CW’s new Sunday night lineup did little to improve the time period. All three shows, “In Harm’s Way” (0.3/1), “Valentine” (0.4/1) and “Easy Money,” were anemic. “Way” and “Valentine” tied the premieres of last year’s “Online Nation” and “Life is Wild.” The CW took in a nightly average of a 0.4/1.

    —CBS brought in a 3.8/9 nightly average rating. Due to NFL overrun, the ratings for the night should be considered approximate and will be updated once final ratings are released.

    —Fox posted a 3.0/8 rating with its animation block. All shows, except “American Dad” (3.5/8) slipped slightly week-to-week. “Dad” improved by 9%.

    Ratings Chart for Friday, Oct. 3

    October 5, 2008 9:57 PM

    Prime Time Preliminary Friday Ratings

    CBS captured the night with three premieres, including the launch of "The Ex List," which declined 20% from the debut of "Moonlight" in its time slot last year. "Whisperer" premiered on par with last year's start, while "Numb3rs" took a 19% tumble year-to-year. The CW's new Friday night block of "Everybody Hates Chris" and "The Game" forced 20% and 43% declines for those shows against last year's debuts.

     

    8

    8:30

    9

    9:30

    10

    10:30

    ABC

    1.5 / 5

    Wifeswap

    1.3 / 5

    3.8 mil

    Supernanny

    1.5 / 5

    4.2 mil

    20/20

    1.9 / 6

    6.8 mil

    CBS

    2.2 / 7

    Ghost Whisperer

    2.4 / 9

    9.3 mil

    The Ex List

    2.0 / 6

    6.9 mil

    Numb3rs

    2.1 / 7

    8.1 mil

    FOX

    1.4 / 4

    Are You Smarter Than a 5th Grader?

    1.3 / 5

    5.8 mil

    Don't Forget the Lyrics!

    1.4 / 4

    4.4 mil

    No Programming

    NBC

    1.4 / 4

    America's Toughest Jobs

    1.0 / 3

    3.4 mil

    Deal or No Deal

    1.5 / 5

    6.3 mil

    Life

    1.6 / 5

    5.4 mil

    CW

    0.7 / 2

    Everybody Hates Chris

    0.8 / 3

    2.1 mil

    The Game

    0.8 / 3

    1.9 mil

    America's Next Top Model

    0.6 / 2

    1.5 mil

    No Programming

    Source: Nielsen Media Research

    *Ratings are specified in the 18-to 49-year-old demographic and viewership in P2+.

    A note about ratings: Ratings are expressed as percentages of Nielsen's estimated 112.8 million U.S. television households. The first number, the rating, is a percentage of households tuned into a specific program at a specific time.

    The second number, the share, is a percentage of households with televisions in use tuned into that same program. For example, if a show obtains a 10.2/16, this means that 10.2% of all U.S. households tuned into the program at some point during the broadcast. Meanwhile, 16% of all households watching television during the time period viewed the program at some point. Ratings are broken down further by demographic, as networks sell advertising time based on the makeup of the audience.

    ABC Lineup’s Ratings Drop

    October 2, 2008 10:12 AM

    daisiesABC took a hard knock as its sophomore lineup of “Pushing Daisies,” “Private Practice,” and “Dirty Sexy Money” yesterday tumbled compared to their 2007 ratings.

    “Practice” brought in a 3.2 rating/8 share in the 18- to 49-year-old demographic, according to preliminary Nielsen Media Research data, sliding a full two ratings points down from last year’s start.

    “Daisies” (2.0/6) wilted by 55% versus its 2007 premiere, while “Money” (2.5/7) declined by 31%. These shows haven’t been seen since December, but other programs in the same predicament (NBC’s “Chuck,” “Heroes”) didn’t falter quite as much.

    ABC finished the night in second with a 2.6/7.

    The night’s key points:

    —CBS placed first with a 3.3/9, as “New Adventures of Old Christine” (2.0/6) and “Gary Unmarried” (2.2/6) slipped slightly from last week’s debuts. “Criminal Minds” (3.8/10) dropped 19% week-to-week, while “CSI: NY” (4.1/11) improved one-tenth of a ratings point from last week.

    —NBC’s “Lipstick Jungle” (1.9/5) slipped 21% week-to-week, while “Knight Rider” (2.4/7) held steady. “America’s Got Talent” (3.3/8) improved 22%. NBC took third with a 2.5/7.

    —“Bones” (3.1/9) stayed flat from last week, while struggling sitcom “’Til Death” (1.8/5) lifted its numbers 29% from last week’s low. Fox nabbed fourth with a 2.4/6.

    —“America’s Next Top Model” (1.8/5) dipped 14% from last week. The show brought in a 2.1/7 in adults 18-34, The CW’s key demographic, declining 16%. The CW ended the night with a 1.4/4 nightly average in adults 18-49.

    Tuesday Shows Hold Ratings Ground

    October 1, 2008 10:42 AM

    90210Several series on Tuesday held their ground in the ratings from last week’s premieres, with Fox’s “House” and The CW’s “90210” even enjoying a slightly increase in their numbers.

    “House” drew a 5.2 rating/15 share in the 18- to 49-year-old demographic, according to preliminary Nielsen Media Research data. The medical drama bumped up 2% from last week. “Fringe” (4.3/11) also moved the needle two-tenths of a percentage point up from last Tuesday.

    Fox finished first with a 4.5/12.

    CBS held essentially steady with “NCIS” (3.5/10), “The Mentalist” (3.5/9) and “Without a Trace” (2.8/8) tying NBC with a 3.2/9.

    NBC also stayed close to flat with “The Biggest Loser” (2.9/8) and “Law & Order: SVU” (3.7/10).
    ABC’s “Dancing With the Stars” results show (3.6/9) decreased 23% from last week’s performance show, but tied Wednesday’s special results show. “Opportunity Knocks” matched its previous (and uninspiring) premiere last week with a 1.8/5. ABC placed fourth with a 2.4/6.

    The CW’s “90210” grew one-tenth of a ratings point from last week to a 1.6/5, while “Privileged” stayed flat with a 0.9/2.

    In the network’s key demographic, “90210” increased 11% in women 18 to 34 with a 3.1/9.

    Ratings Chart for Sept. 30, 2008

    October 1, 2008 9:00 AM

    Prime Time Preliminary Tuesday Ratings

    Several series, including "The Mentalist," "Without a Trace," and "Law & Order: SVU" managed to stay essentially flat from last week's premieres. Fox's "Fringe" and "House" upticked slightly from last week one to two-tenths of a ratings point, helping give Fox the nightly win. "Dancing With the Stars," while down considerably from last week's Tuesday competition night, fell in line with its special Wednesday results show.

     

    8

    8:30

    9

    9:30

    10

    10:30

    ABC

    2.4 / 6

    Opportunity Knocks

    1.8 / 5

    6 mil

    Dancing With the Stars

    3.6 / 9

    15.1 mil

    Half Their Size: People Weight Loss Challenge

    1.7 / 5

    5.4 mil

    CBS

    3.2 / 9

    NCIS

    3.5 / 10

    17.2 mil

    The Mentalist

    3.5 / 9

    15.3 mil

    Without a Trace

    2.8 /8

    12.7 mil

    FOX

    4.8 / 13

    House

    5.2 / 15

    12.7 mil

    Fringe

    4.3 / 11

    10 mil

    No Programming

    NBC

    3.2 / 9

    The Biggest Loser: Families

    2.9 / 8

    7.2 mil

    Law & Order: SVU

    3.7 / 10

    10.2 mil

    CW

    1.3 / 3

    90210

    1.6 / 5

    3.2 mil

    Privileged

    0.9 / 2

    1.9 mil

    No Programming

    Source: Nielsen Media Research

    *Ratings are specified in the 18-to 49-year-old demographic and viewership in P2+.

    A note about ratings: Ratings are expressed as percentages of Nielsen's estimated 112.8 million U.S. television households. The first number, the rating, is a percentage of households tuned into a specific program at a specific time.

    The second number, the share, is a percentage of households with televisions in use tuned into that same program. For example, if a show obtains a 10.2/16, this means that 10.2% of all U.S. households tuned into the program at some point during the broadcast. Meanwhile, 16% of all households watching television during the time period viewed the program at some point. Ratings are broken down further by demographic, as networks sell advertising time based on the makeup of the audience.