ABC Lineup’s Ratings Drop
October 2, 2008 10:12 AM
ABC took a hard knock as its sophomore lineup of “Pushing Daisies,” “Private Practice,” and “Dirty Sexy Money” yesterday tumbled compared to their 2007 ratings.
“Practice” brought in a 3.2 rating/8 share in the 18- to 49-year-old demographic, according to preliminary Nielsen Media Research data, sliding a full two ratings points down from last year’s start.
“Daisies” (2.0/6) wilted by 55% versus its 2007 premiere, while “Money” (2.5/7) declined by 31%. These shows haven’t been seen since December, but other programs in the same predicament (NBC’s “Chuck,” “Heroes”) didn’t falter quite as much.
ABC finished the night in second with a 2.6/7.
The night’s key points:
—CBS placed first with a 3.3/9, as “New Adventures of Old Christine” (2.0/6) and “Gary Unmarried” (2.2/6) slipped slightly from last week’s debuts. “Criminal Minds” (3.8/10) dropped 19% week-to-week, while “CSI: NY” (4.1/11) improved one-tenth of a ratings point from last week.
—NBC’s “Lipstick Jungle” (1.9/5) slipped 21% week-to-week, while “Knight Rider” (2.4/7) held steady. “America’s Got Talent” (3.3/8) improved 22%. NBC took third with a 2.5/7.
—“Bones” (3.1/9) stayed flat from last week, while struggling sitcom “’Til Death” (1.8/5) lifted its numbers 29% from last week’s low. Fox nabbed fourth with a 2.4/6.
—“America’s Next Top Model” (1.8/5) dipped 14% from last week. The show brought in a 2.1/7 in adults 18-34, The CW’s key demographic, declining 16%. The CW ended the night with a 1.4/4 nightly average in adults 18-49.
