CBS Reigns in Season’s Second Week
October 7, 2008 3:41 PM
Supported by solid showings from its crime dramas and comedies, CBS is king in week two of the 2008-09 season, while NBC and ABC slide from last year after stumbling starts for their sophomore lineups.
Averaging a 3.2 rating/9 share in the 18- to 49-year-old demographic and 11.1 million viewers, CBS is running about 3% down from last year’s second week.
CBS’ “The Mentalist” is one of the few freshman series on the schedule that could be classified as an early hit, drawing in 15.5 million viewers last week, and holding 100% of its lead-in from “NCIS” in adults 18-49.
NBC and ABC tied for second place in 18-49 with a 2.8/8, down 22% from this time last year. Both NBC and ABC stumbled with returning sophomore dramas “Chuck,” “Life,” “Pushing Daisies” and “Private Practice” off from their premieres.
“Daisies” dropped 55% premiere to premiere, and “Chuck” declined 28% versus its start last year.
In total viewers, ABC is sporting a 9.2 million-viewer average, while NBC pulled in a 7.8 million average. Both networks are off 15% year to year in total viewers.
Fox took fourth in the second week with a 2.5/7 average in adults 18-49 and 6.5 million viewers. Versus last year’s second week, Fox is down two-tenths of a ratings point in adults 18-49, and off 7% in total viewers.
“Fringe” continues to show growth for Fox, while “Terminator: The Sarah Connor Chronicles” struggled in the past week, placing fourth in its time period in adults 18-49.
In fifth, The CW racked up a 1.1/3 average in adults 18-49, off one tenth of a ratings point from last year. Despite low showings from its Sunday night, Media Rights Capital-owned lineup, The CW is on par with last year in its key demo of adults 18-34 with a 1.3/4 average.
For MyNetworkTV, the acquisition of “SmackDown” has paid off, as year-to-year increases in adults 18-49 hit 100%, moving up to a 0.6/2 average. The network also moved the needle 113% year-to-year in total viewers, with an average 1.7 million during week two.