Debate Stirs Up Numbers for Other Programming
October 8, 2008 12:32 PM
The second presidential debate acted as a double-edged sword for original programming, helping certain shows while harming others in the ratings.
ABC’s “Dancing With the Stars” moved to 8 p.m., pulling in a 3.2 rating/9 share in the 18- to 49-year-old demographic, according to preliminary Nielsen Media Research data, declining 14% week-to-week.
“Stars” aired in a special time period, and also found itself in an interesting predicament last night, as injured star Misty May-Treanor’s withdrawal from competition meant nobody was cast off during the episode.
While ABC tentatively captured the night with a 3.6/9 nightly average, coverage of the debate will end up being sustained by Nielsen, and will affect nightly averages once final ratings are released later today.
Full coverage of the ratings of the second presidential debate is located here.
The CW’s “Privileged” benefited in the ratings from viewers looking for an oasis from presidential debate coverage.
Airing against the debates, “Privileged” brought in a 1.1 rating/3 share in the 18- to 49-year-old demographic, increasing 22% week-to-week.
“Privileged” rose in all key demographics, including a 15% bump in adults 18-34 to a 1.4/4, tying its highest outing in that demo.
“90210” declined 9% week-to-week in women 18-34, the show’s target demo, pulling in a 2.9/8.
CBS’ “NCIS” (3.6/10) and NBC’s “The Biggest Loser” (3.0/8) held steady in adults 18-49 from last week. Despite winning the time period in most major demographics, “NCIS” did drop 10% in total viewers from last week, drawing 15.7 million viewers.