Football Gives World Series a Much-Needed Boost
October 27, 2008 12:56 PM
Despite being propped up by NFL overrun, Game 4 of the 2008 World Series on Fox continued to show the difficulty of attracting viewers to small-market teams.
Drawing a 5.1 rating in the 18- to 49-year-old demographic, Sunday’s matchup between the Philadelphia Phillies and the Tampa Bay Rays matched Game 4 of the 2006 series between the small-market Detroit Tigers and St. Louis Cardinals, according to preliminary Nielsen Media Research data.
Shares were not available due to time-adjusted data.
Last night’s total of 15.5 million viewers is one of the lowest shows of viewership in the history of the World Series outside of games aired on Saturdays. Compared to last year’s Red Sox-Rockies Game 4, which closed the series with a Boston title win, Sunday’s game declined 26% in viewers and 27% in the 18-49 demo.
The game itself was the fourth-highest rated show of the night, but NFL overrun helped Fox take first place with a 5.2/13.
ABC’s “Desperate Housewives” led the night with a 5.7/13, despite tying its season low. On the bright side, “America’s Funniest Home Videos” (2.4/7) increased 20% week-to-week. “Extreme Makeover: Home Edition” (3.9/10) and “Brothers & Sisters” (3.5/9) held steady. ABC took second with a 3.9/10.
Without NFL overrun, CBS stayed average with “60 Minutes” (2.2/6, 12.5 million), “The Amazing Race” (2.9/7, 9.7 million), “Cold Case” (2.7/6, 12 million) and “The Unit” (2.5/6, 9.1 million).
CBS ended the night with a 2.6/7 and 10.8 million viewers.
NBC took fourth with the football post-game and “The 40 Year Old Virgin” (1.9/5), taking in a 1.6/4. The CW shuffled along with a 0.3/1 for fifth.
On Friday, NBC’s “Crusoe” washed out 25% of its premiere numbers from the previous week, drawing a 1.2/4 and losing 14% of its lead-in, “Deal or No Deal” (1.4/5). “Life” held even from last week with a 1.5/5, but is prepping for its move to Wednesday starting next week. NBC ended the night in third with a 1.4/4, tying Fox, which drew a 1.4/5.
CBS’ “The Ex List” (1.6/5) also fumbled Friday, declining 20% week-to-week to a series low. On both sides of “List,” “Ghost Whisperer” (2.5/9) and “Numb3rs” (2.2/7) were flat. CBS took first with a 2.1/7 and 8.2 million viewers.
ABC placed second with a 1.7/5, while The CW was fifth with a 0.6/2.
A huge Big Ten matchup between the Ohio State Buckeyes and Penn State’s Nittany Lions (3.2/10) boosted ABC to a win on Saturday, with an 88% week-to-week increase. The network drew a 3.2/10 for the night.
A rain delay pushed back the start of Game 3 of the World Series, where play did not begin until 10 p.m. EST; the contest posted a 2.9/9. Fox placed second with a 2.1/7. CBS followed with a 1.4/4, with NBC in fourth with a 1.3/4.