Ratings Chart Attack! is the TV industry’s destination for a daily dose of prime-time ratings. Delivering the daily scoop on which shows are scoring. TVWeek’s Sergio Ibarra calls the winners and losers, and what it means to broadcast network programmers. From day-in, day-out ratings to long-view trends and noteworthy performances, Ratings Chart Attack! delivers.


Ratings Chart Attack!

Fox Wins Wednesday With World Series Conclusion

October 30, 2008 2:35 PM

The conclusion of Game 5 of the World Series gave Fox the nightly ratings win on Wednesday, while Sen. Barack Obama’s “American Stories” ad garnered 25.5 million viewers on the three broadcast networks on which it aired.

World Series

The game itself drew a 6.2 rating in the adults 18- to 49-year-old demographic, according to preliminary Nielsen Media Research data, with 19.8 million viewers tuning in to see the Phillies finish a rain-delayed game against the Tampa Bay Rays to win the baseball crown.

Despite the nightly domination, this year’s series will end up being the lowest-rated in terms of viewership. The 2008 World Series averaged 13.6 million viewers, 2 million less than the previous low-water mark, which matched the similarly small-market Detroit Tigers and St. Louis Cardinals in 2006.

Fox captured the night with a 5.0 rating. Shares were not available due to time-adjusted fast national data.

Sen. Obama’s political ad, which aired on NBC, Fox and CBS (along with Univision, BET, MSNBC and TVOne), drew a good chunk of the audience, with 25.5 million viewers watching the event on broadcast television.

NBC should order more episodes of Sen. Obama’s political ad, as a 90-minute “Deal or No Deal” (2.2/6) and “Lipstick Jungle” (1.9/5) grew 16% and 12% week-to-week following it.

NBC finished the night in fourth place with a 2.3/6.

ABC took advantage of the lack of competition, as “Pushing Daisies” (2.2/6) improved 16% from last week, hitting a season high. But the half-hour of “Daisies” that competed against the Obama ad placed fourth.

“Private Practice” (2.8/7) and “Dirty Sexy Money” (2.0/5) were in line with their averages. ABC ended the night with a 2.4/6.

CBS’ “The New Adventures of Old Christine” (2.2/6, 7.6 million) was average, while “Criminal Minds” (3.4/8, 13.8 million) and “CSI: NY” (3.4/9, 13.6 million) landed at season lows in adults 18-49. CBS finished second with a 3.0/8 and 11.9 million.

The CW’s “America’s Next Top Model” (2.0/6) saw small declines, even without much competition for its first half-hour, falling 6% to a 3.4/10 in women 18-34, the network’s target demographic.

“ANTM” was preempted in Los Angeles for Clippers basketball coverage, and could see a rise once final numbers are released.

The second week of “Stylista” (0.9/2) experienced a 22% dip in women 18-34 from its premiere last week, drawing a 1.4/4 in the demographic.

The CW finished the night with a 1.5/4.


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