'Who' Return Way Down From Last Year
October 14, 2008 1:44 PM
Another sophomore returning series, ABC’s “Samantha Who,” received a second-year ratings sting last night, while NBC’s “My Own Worst Enemy” arrived with little fanfare.
“Who” drew a 3.1 rating/7 share in the 18- to 49-year-old demographic, according to preliminary Nielsen Media Research data, declining 31% from last year’s debut.
“Who” joins several other ABC and NBC sophomore series, including “Chuck,” “Pushing Daisies” and “Private Practice,” that stumbled with their second-year premiere.
ABC’s “Dancing With the Stars” landed at its lowest-rated regularly scheduled episode with a 4.0/10, while “Boston Legal” (2.1/5) stayed around par. ABC finished the night tied for second with a 3.2/8.
NBC, who also placed second with a 3.2/8 rating, premiered “Enemy” to a 3.0/8, down 17% from last year’s premiere of “Journeyman” in the time slot.
“Enemy’s” premiere is the lowest Monday night drama premiere for NBC in seven years.
“Chuck” finished flat from last week’s original series low with a 2.3/6, while “Heroes” swung up by 5% with a 4.2/10.
CBS walked away with first place among adults 18-49 with its comedy block, finishing with a 4.0/10. The network placed second in total viewers with 11.5 million.
Game four of the National League Championship Series between the Philadelphia Phillies and the Los Angeles Dodgers brought in a 2.5 rating for Fox. The game declined 11% from Sunday’s outing. Fox took fourth for the night with a 2.4/6.
After a week off, The CW’s “Gossip Girl” (1.6/4) returned to a 17% decline from its last original episode in the show’s key demo of women 18-34 with a 3.4/9.
“One Tree Hill” (1.7/4) rose one-tenth of a ratings point in the same demo from its last original episode with a 3.9/10.
The CW placed fifth in adults 18-49 with a 1.7/4.
News & Notes:
- MyNetworkTV set another viewership record with the second episode of “Friday Night Smackdown” on the network. Friday’s episode took in 3.5 million viewers, up 9% over the record-setting premiere the previous week. “Smackdown” also set the network’s adults 18-49 record with a 1.1 rating.
- “Rock of Love Charm School With Sharon Osbourne,” aside from being a mouthful of a show title, launched Sunday to a 1.4 rating in adults 18-49 and 2.4 million viewers. The show’s premiere ranked as the No. 2 highest-rated original series on cable for the day.
- Following “Charm’s” premiere, “The Pick-Up Artist 2” kicked off to a 100% increase over its premiere episode last season with a .8 rating in adults 18 to 49 years old and 1.2 million viewers.