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World Series Kickoff Wins Night Despite Dropoff Due to Small-Market Teams

October 23, 2008 1:33 PM

Despite leading the night as the most-watched program, Wednesday’s Game 1 of the World Series between the Tampa Bay Rays and the Philadelphia Phillies dropped significantly ratings-wise from last year’s kickoff.

World Series

Drawing a 4.8 rating in the 18- to 49-year-old demographic, Game 1 was down 17% compared with last year’s World Series starter between the Colorado Rockies and the Boston Red Sox, according to preliminary data from Nielsen Media Research.

Share numbers were not available due to time zone-adjusted data.

In total viewers, Wednesday’s game drew 14.6 million, down 14% from last year.

The big hubbub, television-wise, surrounding this year’s game is the small markets the Rays and Phillies come from. Programming and ad execs had pinned their hopes on a Red Sox/Los Angeles Dodgers series, two nationally followed teams.

Regardless, the game dominated the night and gave Fox its best night of programming since the All-Star Game in July.

Fox averaged a 4.4 rating in prime time, placing first.

Rebounding from a low-rated clip show last week, The CW’s “America’s Next Top Model” (2.1/6) tied this cycle’s highest rating in adults 18-49. Last night also posted its largest audience of the cycle with 4.4 million.

“Stylista” (1.2/3) launched after “Model,” with a score 9% better than the premiere of “Crowned” last December.

“Stylista” did manage to match an original “Gossip Girl” that aired in the time slot one year ago in adults 18-49 and total viewers, with 2.5 million.

The CW placed fifth with a 1.6/4.

CBS’ “The New Adventures of Old Christine” (2.4/7, 8 million) and “Gary Unmarried” (2.5/7, 7.8 million) hit season highs.

“Criminal Minds” (4.0/10, 14.7 million) and “CSI: NY” (3.9/10, 14.2 million) declined 7% and 9%, respectively, from their last original episodes in adults 18-49.

CBS took second for the night with a 3.4/9 and 12.3 million viewers.

ABC’s “Pushing Daisies” (1.9/5) and “Dirty Sexy Money” (2.0/5) held steady from their last airings, while “Private Practice” increased 15% to a 3.0/7.

ABC finished the night in third with a 2.3/6.

NBC stumbled, as “Knight Rider” (2.1/6) and “Lipstick Jungle” (1.6/4) hit series lows. “Jungle” dipped 16% from its last airing, helping NBC chalk up its worst Wednesday performance since before the Olympics with a 1.9/5 average.

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Comments (2)

The Philadelphia Phillies come from a small market? Last I checked, Philadelphia IS THE FOURTH LARGEST MARKET IN THE UNITED STATES! Fourth! Not the forty-fourth! Either know what you're writing about or don't write about it at all.

larry doby:


philly may not truly be considered a smaller market, but it ain't the dogers nor the red sox.

last time we checked, the dodgers had rings on ALL fingers..........

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