Spooky ‘Simpsons’ Lifts Fox’s Animation Block to New High
November 3, 2008 2:19 PM
“The Simpsons’” 19th annual “Treehouse of Horror” special grabbed its highest rating in more than three years, while the rest of Fox’s animation block also hit recent high-ratings watermarks, giving Fox the win Sunday night.
Carving up a 6.2 rating/15 share in the 18- to 49-year-old demographic, according to preliminary Nielsen Media Research data, “The Simpsons’” hit a high not seen since a post-Super Bowl episode in February 2005. Take away that unusual airing, and last night’s showing hadn’t reached ratings like that since January 2004.
“King of the Hill” (4.3/10) also grabbed a yearly high, despite being recently earmarked for cancellation after the end of this season. “Family Guy” (5.0/11) and “American Dad” (3.7/8) brought in their best showing since January.
Coupled with some NFL overrun, Fox scored first place on Sunday with a 4.9/12.
The Patriots and the Colts (5.3/13) posted a solid 36% gain over NBC’s last Sunday night football game two weeks ago between the Seahawks and the Bucs. Despite that, NBC placed second with a 4.5/11, but due to the nature of fast nationals, that could rise.
Third-place ABC (3.9/9) was in line with its Sunday averages, while CBS (2.6/6, 11.2 million) had “The Amazing Race” (9.8 million) hitting a season low, declining 7% week-to-week to a 2.8/7. “60 Minutes” (2.7/7, 14.4 million) gained ground by 23% in its ratings, a high showing on a night not including NFL overrun.
The CW continued to show little pulse on Sunday, drawing a 0.2/0 for the night.
On Friday, NBC wandered significantly away from its previous week’s ratings, with “Deal or No Deal” (0.9/4), “Crusoe” (0.8/3) and the night’s premiere of “Lipstick Jungle” (0.9/3) declining 40%, 38% and 44% from last week’s time-period deliveries.
NBC placed fourth with a 0.9/3. CBS took the night with a 2.2/8 and 10.4 million average as a repeat of “NCIS” (2.3/8, 11.2 million) improved the time period of recently yanked “The Ex List” by 53%.
ABC nabbed second with a 1.4/5, followed by Fox with a 1.1/4, while The CW placed last with a 0.5/2.
For Saturday, ABC’s coverage of Texas Tech-Texas college football (3.8/12) lifted the network 6% over its solid numbers from last week’s Ohio State-Penn State game. ABC was first, followed by Fox (1.7/5), CBS (1.4/4) and NBC (1.0/3).