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Globes TV Ratings Sink to Record Low

January 12, 2009 10:08 AM

Sunday night’s telecast of the Golden Globe Awards returned to TV after skipping a year, pulling in record lows on NBC. The season debut of Fox’s “24” also showed big drops compared with its last season premiere two years ago.

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From 8-11 p.m., the Globes averaged a 4.8 rating/11 share among viewers 18-49 and 14.6 million total viewers, according to preliminary Nielsen Media Research information. That puts the 2009 ceremony at a 26% decrease from the last full ceremony in 2007, when it aired on a Monday night to the tune of a 6.5/15 (20 million). Ratings for the show, though, increased hour-over-hour throughout the night, starting with a 4.6 in the 9 p.m. hour and wrapping up with a 5.1 in the 10 p.m. hour.

This year’s ceremony marks the lowest-rated and least-watched full presentation of the Globes since the event began airing on NBC in 1996, second only to last year’s Globes ceremony, a strike-affected press conference-style announcement (1.7/4, 6 million).

Following NBC's red-carpet special at 7 p.m. (1.8/5, 7.7 million), the Globes helped NBC finish second for the night (4.1/10, 12.9 million)

The Globes had the difficult task of trying to attract viewers not only after a hiatus, but on a night of tough competition among the major broadcast networks.

On Fox, the first part of the season-seven debut of “24” scored a 4.2/9 (12.5 million), a 31% rating drop from the show's season-six opener two years ago. Suffering similar strike effects as the Globes last year, "24's" season-seven premiere originally was scheduled for January 2008. Sunday night's debut, however, posted a 5% gain from last November’s special “24: Redemption” movie. Part two of the premiere airs tonight.

Having opened the night with repeats of “The Simpsons” (1.3/4, 3.1 million; 1.9/5, 4.7 million), Fox finished the night in fourth place with a 3.4/8 (9.6 million).

CBS was the night’s big winner, thanks to a strong NFL football lead-in and new episodes of Sunday night shows. The tail end of the Chargers vs. Steelers game averaged a 10.1/26 (29.7 million). The game led “60 Minutes” to post a 4.0/9 (15.7 million) and new episodes of “Cold Case” (3.0/7, 12.4 million) and “The Unit” (2.7/7, 10.4 million) scored strongly. CBS finished first overall with a 4.9/12 (17 million).

On ABC a new episode of “Desperate Housewives” (5.2/12, 13.8 million) matched previous lows for an original episode, down 12% from its previous season-to-date average. The show, however, was the winner in its 9 p.m. hour, and the highest-rated non-sports program of the night across the broadcast networks.

Episodes of “America’s Funniest Home Videos” (2.2/6, 8.2 million), “Extreme Makeover Home Edition” (3.4/10, 10.3 million) and “Brothers & Sisters” (3.4/8, 9.1 million) were all about average. ABC finished the night third with a 3.5/9 (10.3 million).

The CW finished the night fifth with “Jericho” (0.2/1) and the film “Carrie” (0.5/1), giving the network a 0.4/1 (1.2 million) for the night. The CW pulled in a 0.5 rating among women 18-34.

(Editor: Baumann)
(11:30 a.m.: Updated "24" ratings in first, sixth paragraphs)

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