Monday a Fiesta for Fox; 'Bachelor' Debut Solid
January 7, 2009 10:21 AM
ABC’s season opener for “The Bachelor” Monday night remained on par with its debut last year, while NBC’s “Superstars of Dance” dropped in its second night.
The two-hour debut of “The Bachelor,” the single dad edition, debuted to a 3.1 rating/7 share among adults 18-49, according to preliminary Nielsen Media Research numbers, delayed until Wednesday morning. The premiere was down just one-tenth of a ratings points from last spring’s debut of “The Bachelor: London Calling,” though this season debuted much earlier in the year and in an earlier time slot. “Bachelor,” however, did post significant ratings gains from hour to hour, starting with a 2.7 and going up to a 3.4.
The premiere of the new Tyra Banks- and Ashton Kutcher-produced reality series “True Beauty” held on to the lead-in, averaging a 3.1/8 in the 10 p.m. hour. ABC finished the night second in the demo with a 3.1/8 and 8.3 million total viewers.
Monday night belonged to Fox, averaging a 5.5 rating/13 share from 8-11 p.m. among adults 18-49 for its coverage of the Fiesta Bowl between the University of Texas and Ohio State. Game coverage drew 15.8 million total viewers for the night.
On NBC “Superstars of Dance” was down 13% from its first airing Sunday night. “Superstars” scored a 2.7/7, remaining relatively flat throughout its two hours. A new episode of “Mamma’s Boys” posted a 2.0/5 and remained about average with its season-to-date numbers.
NBC finished the night fourth in the demo with a 2.5/6 (8.2 million total viewers), falling a bit behind CBS’ night of comedies and “CSI: Miami” repeats.
CBS finished the night third in the demographic with a 2.7/7, and second in total viewers (9.2 million total viewers).
The CW finished fifth for the night (1.3/3, 2.8 million), with new episodes of “Gossip Girl” (1.4/3) and “One Tree Hill” (1.2/3). The CW averaged a 2.4 ratings among women 18-34 for the night.