'American Idol' Returns With a Bang
January 14, 2009 12:33 PM
Tuesday night's "American Idol" season debut easily beat out the
competition to become the No. 1 show for the night among adults 18-49 and total
viewers, posting a 11.6 rating/28 share among viewers 18-49 and drawing 30.1
million viewers, according to preliminary Nielsen Media Research information.
The Tuesday-night season opener, however, dipped in the ratings for a second
year in a row. For more "Idol" ratings info, click here. While the series
debuted to lower numbers comparatively, last night's viewership marks the highest-rated
telecast and night of the TV season. Fox out-rated the other four major broadcast
networks combined by 17% in the demographic.
CBS took second place for the night, scoring a 3.5/8 and 16.3 million viewers.
New episodes of "NCIS," "The Mentalist" and "Without
a Trace" were about on par for the season-to-date despite the fierce competition from "Idol." The first two showed
slight decreases from the week before against "Idol," while "Trace"
posted a 12% increase.
NBC placed third for the night (3.3/8, 9.1 million) with new episodes of "The
Biggest Loser" and "Law & Order: SVU." Although "Loser"
showed a 27% decrease from last week due to "Idol" competition, the
series was up 10% compared with last year against "Idol's" debut.
New episodes of "Scrubs" on ABC scored a 2.2/5 at both 9 and 9:30
p.m., down 29% and 32%, respectively, from their debut on the network last week. In the
8 p.m. hour "Homeland Security U.S.A." was down 22% from last week,
while "Primetime: What Would You Do" showed a 4% increase. ABC finished
the night fourth with a 2.3/6 (5.9 million).
The CW finished fifth with an average 0.8/2 (1.7 million). "90210"
was down 21% from last week's episode, while "Privileged" dropped
38% from last week against "Idol" competition. The network averaged
a 1.4 rating among women 18-34.
Prime Time Preliminary Tuesday Ratings
|
8 |
8:30 |
9 |
9:30 |
10 |
10:30 |
|
|---|---|---|---|---|---|---|
2.3 / 6 |
Homeland Security U.S.A.1.8 / 5 6 million |
Scrubs2.2 / 5 4.6 mil |
Scrubs2.2 / 5 4.3 mil |
Primetime: What Would You Do?2.8 / 7 7.3 mil |
||
3.5 / 8 |
NCIS3.7 / 9 18.5 mil |
The Mentalist3.8 / 9 18.1 mil |
Without a Trace2.9 / 7 12.4 mil |
|||
11.6 / 28 |
American Idol11.6 / 28 30.1 mil |
No Programming |
||||
3.3 / 8 |
The Biggest Loser3.3 / 8 8.8 mil |
Law & Order: SVU3.5 / 9 9.7 mil |
||||
0.8 / 2 |
902101.1 / 3 2.2 mil |
Privileged0.5 / 1 1.1 mil |
No Programming |
|||
Source: Nielsen Media Research
*Ratings are specified in the 18- to 49-year-old demographic and viewership in P2+.
A note about ratings: Ratings are expressed as percentages of Nielsen's estimated 114.5 million U.S. television households. The first number, the rating, is a percentage of households tuned into a specific program at a specific time.
The second number, the share, is a percentage of households with televisions
in use tuned into that same program. For example, if a show obtains a 10.2/16,
this means that 10.2% of all U.S. households tuned into the program at some
point during the broadcast. Meanwhile, 16% of all households watching television
during the time period viewed the program at some point. Ratings are broken
down further by demographic, as networks sell advertising time based on the
makeup of the audience.
