Swayze Scores, but ‘People’s Choice’ Gives CBS Wednesday Win
January 8, 2009 12:48 PM

Opening the night with encore presentations of “Scrubs” and followed by a “Special Edition 20/20: Vanished: Missing in Milwaukee,” ABC posted its strongest Wednesday since mid-November in both the demographic (2.3/6) and in total viewers (8.4 million).
Overall, ABC tied with NBC for second place for the night, both trailing CBS’ night of comedy repeats and “The 35th Annual People’s Choice Awards” telecast. CBS placed first in both the demographic (2.7/7) and among total viewers (8.8 million). The “People’s Choice Awards” dropped 17% in the ratings from its last full telecast in 2007, but was up 81% from last year’s writers strike-affected presentation.
On NBC, “Knight Rider” returned to a 33% ratings increase since its last original telecast in December, but was off 20% compared with its season-to-date average. After an encore “Law & Order: Special Victims Unit,” an original “Law & Order” tied its season-high rating in the demographic and delivered its second-best viewership for the season to date.
The CW premiered its new reality series “13 Fear Is Real” to an on-par performance with last fall’s “Stylista,” a solid feat considering “Fear” led off the night and thus did not have a lead-in from an established program, as “Stylista” did with “America’s Next Top Model.” “Fear’s” debut also did better than the premieres of “Farmer Wants a Wife,” “Girlicious” and last spring’s “Beauty and the Geek.”
The CW finished the night fifth, behind Fox and its block of “Bones” repeats.
Prime Time Preliminary Wednesday Ratings
|
8 |
8:30 |
9 |
9:30 |
10 |
10:30 |
|
|---|---|---|---|---|---|---|
2.3 / 6 |
Scrubs1.5 / 4 4.6 mil |
Scrubs1.7 / 5 4.4 mil |
Special Edition 20/202.3 / 6 8 mil |
Barbara Walters Special3.0 / 8 12.6 mil |
||
2.7 / 7 |
New Adventures of Old Christine2.3 / 7 8.2 mil |
Gary Unmarried2.3 / 6 7.4 mil |
People's Choice Awards2.9 / 8 9.3 mil |
|||
1.8 / 5 |
Bones1.7 / 5 6.6 mil |
Bones1.9 / 5 6.5 mil |
No Programming |
|||
2.3 / 6 |
Knight Rider1.6 / 5 5.7 mil |
Law & Order: SVU2.2 / 6 7.4 mil |
Law & Order3.0 / 8 10.1 mil |
|||
0.8 / 2 |
13-Fear Is Real1.1 / 3 2.4 mil |
902100.5 / 1 1.1 mil |
No Programming |
|||
Source: Nielsen Media Research
*Ratings are specified in the 18- to 49-year-old demographic and viewership in P2+.
A note about ratings: Ratings are expressed as percentages of Nielsen's estimated 114.5 million U.S. television households. The first number, the rating, is a percentage of households tuned into a specific program at a specific time.
The second number, the share, is a percentage of households with televisions
in use tuned into that same program. For example, if a show obtains a 10.2/16,
this means that 10.2% of all U.S. households tuned into the program at some
point during the broadcast. Meanwhile, 16% of all households watching television
during the time period viewed the program at some point. Ratings are broken
down further by demographic, as networks sell advertising time based on the
makeup of the audience.
