Fox's 'Idol' Takes Inauguration Night Win
January 21, 2009 11:26 AM
Fox was the No. 1 network Tuesday night as "American Idol" outperformed the other broadcast networks and their primetime presidential inauguration coverage.
ABC, CBS and NBC featured some primetime inauguration special throughout the night, each trailing behind "Idol's" 8.9 rating/22 share among adults 18-49 and 22.4 million viewers, according to preliminary Nielsen Media Research information. Click here for more on how "Idol" compared with primetime news specials.
"Idol" did however suffer a 24% rating drop in the demographic, compared to last year's 15% Tuesday-night drop between first- and second-week ratings. Last night's second episode of the season was also down 25% compared with the second episode of last season. However, due to inauguration coverage, live +7 numbers are expected to show larger-than-normal increases.
"Fringe" benefited greatly from the "Idol" lead in, increasing 31% from its last original episode to come in as the show's second-highest-rated episode of the season, behind its second episode from September. Overall the Fox averaged a 6.8/16 and 17.3 million viewers.
ABC, as the only broadcast network to feature inauguration-related coverage throughout primetime, finished the night second with a 3.4/8 and 11.5 million viewers.
NBC tied for second in the demographic with a 3.4/8 but came in fourth in viewers with 8.9 million. From 8-10 p.m. a new episode of "The Biggest Loser" was up 18% in the demographic over last week, when the show went up against the two-hour premiere of "Idol." In the 9 p.m. hour, "Loser" and "Fringe" tied for No. 1 with a 4.7/11.
CBS finished the night fourth with a 2.2/5 but third among viewers with 9.7 million. Repeat episodes of "NCIS" and "The Mentalist" sandwiched the network's "Change & Challenge" inauguration special.
The CW placed fifth with a 0.9/2 and 2 million viewers. A new episode of "90210"
remained flat from last week, while a new "Privileged" was up 60%
from last week. Among women 18-34, the network averaged a 1.7 rating for the
night.
Prime Time Preliminary Tuesday Ratings
|
8 |
8:30 |
9 |
9:30 |
10 |
10:30 |
|
|---|---|---|---|---|---|---|
3.4 / 8 |
Neighborhood Ball: An Inauguration Celebration3.7 / 9 12.6 million |
A Moment in History: The Inauguration of Barack Obama2.9 / 7 9.5 million |
||||
2.2 / 5 |
NCIS2.3 / 6 11.7 mil |
Change and Challenge: The Inauguration of Barack Obama1.8 / 4 6.9 mil |
The Mentalist2.6 / 7 10.5 mil |
|||
6.8 / 16 |
American Idol8.9 / 22 22.4 mil |
Fringe4.7 / 11 12.1 mil |
No Programming |
|||
3.4 / 8 |
The Biggest Loser3.9 / 9 10.2 mil |
Dateline (Presidential Inauguration Special)2.2 / 6 6.2 mil |
||||
0.9 / 2 |
902101.1 / 3 2.4 mil |
Privileged0.8 / 2 1.7 mil |
No Programming |
|||
Source: Nielsen Media Research
*Ratings are specified in the 18- to 49-year-old demographic and viewership in P2+.
A note about ratings: Ratings are expressed as percentages of Nielsen's estimated 114.5 million U.S. television households. The first number, the rating, is a percentage of households tuned into a specific program at a specific time.
The second number, the share, is a percentage of households with televisions
in use tuned into that same program. For example, if a show obtains a 10.2/16,
this means that 10.2% of all U.S. households tuned into the program at some
point during the broadcast. Meanwhile, 16% of all households watching television
during the time period viewed the program at some point. Ratings are broken
down further by demographic, as networks sell advertising time based on the
makeup of the audience.
