Super Bowl Sunday Ratings
February 2, 2009 12:27 PM
NBC's telecast of Super Bowl XLIII dominated Sunday night's ratings, while ABC's night of "Wipeout" finished second among the rest of the broadcast networks.
For updated information on last night's Super Bowl performance, click here.
During its primetime run, the Super Bowl averaged a 32.3 rating/64 share and 85.9 million viewers, according to preliminary Nielsen Media Research numbers. Figures are subject to change after final time-zone adjusted numbers are released later today.
Early numbers suggest that a special episode of "The Office" scored its highest ratings to date thanks to the game's lead in. The episode ran from 10:40-11:40 p.m.EST. Numbers released later will reflect the show's viewership more accurately
Overall NBC finished the night in primetime with a 29.9/61 (78.9 million).
ABC came in second with repeats of "America's Funniest Home Videos" and "Wipeout," leading up to a new special episode of the competition series at 10 p.m. The network averaged a 1.4/3 (4.1 million), up 17% in the demographic compared with its performance on last year's Super Bowl Sunday.
Fox 's game show and animation repeats gave the network a 1.0/2 (2.5 million) for the night, while CBS' "Road to the White House" drama encores gave it an average 0.8/2 (4.6 million). The CW rounded off the night with a 0.2/0 (0.7 million) and a 0.2 ratings among women 18-34.
Prime Time Preliminary Sunday Ratings
|
7 |
7:30 | 8 |
8:30 |
9 |
9:30 |
10 |
10:30 |
|
|---|---|---|---|---|---|---|---|---|
1.4 / 3 |
America's Funniest Home Videos1.0 / 2 3.9 mil |
Wipeout1.4 / 3 4.1 mil |
Wipeout1.4 / 3 3.7 mil |
Wipeout2.0 / 4 4.8 mil |
||||
0.8 / 2 |
CBS Reports: The Road to the White House0.4 / 1 3.1 mil |
Cold Case0.7 / 1 4.7 mil |
The Unit0.7 / 1 3.9 mil |
The Mentalist1.3 / 3 6.8 mil |
||||
1.0 / 2 |
Are You Smarter Than a Fifth Grader?0.4 / 1 1.6 mil |
The Simpsons1.1 / 2 2.5 mil |
American Dad1.0 / 2 2.3 mil |
Family Guy1.7 / 3 3.7 mil |
American Dad1.5 / 3 3.3 mil |
No Programming |
||
29.9 / 61 |
Super Bowl XLIII: Steelers-Cardinals32.3 / 64 85.9 mil |
The Office13.3 / 33 29.7 mil |
||||||
0.2 / 0 |
Jericho0.2 / 0 0.6 mil |
Movie: Throw Momma From the Train0.2 / 0 0.7 mil |
No Programming |
|||||
Source: Nielsen Media Research
*Ratings are specified in the 18-to 49-year-old demographic and viewership in P2+.
A note about ratings: Ratings are expressed as percentages of Nielsen's estimated 114.5 million U.S. television households. The first number, the rating, is a percentage of households tuned into a specific program at a specific time.
The second number, the share, is a percentage of households with televisions in use tuned into that same program. For example, if a show obtains a 10.2/16, this means that 10.2% of all U.S. households tuned into the program at some point during the broadcast. Meanwhile, 16% of all households watching television during the time period viewed the program at some point. Ratings are broken down further by demographic, as networks sell advertising time based on the makeup of the audience.
