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Ratings Chart Attack!

'60 Minutes,' NCAA Basketball Give CBS the Win Sunday

March 23, 2009 11:20 AM

CBS’ coverage of NCAA March Madness and President Barack Obama’s interview with “60 Minutes” gave the network a slight edge over the competition to win Sunday night, while NBC’s “Kings” dropped to some not-so-royal numbers.

60 Minutes

CBS’ coverage of NCAA men’s basketball spilled over into primetime by 52 minutes, delaying programming in the Eastern and Central time zones. For the 7 p.m. hour, which was dominated by basketball, the network scored a 4.4 rating/14 share among adults 18-49 and 15.5 million viewers. (For more ratings information on March Madness coverage, click here.) In the 8 p.m. hour, “60 Minutes” (4.1/11, 16.2 million) benefited from President Obama’s appearance and NCAA basketball to post an 86% increase over last week. “The Amazing Race” scored a 3.2/8 (11.6 million), up one-tenth of a point from last week, while “Cold Case” finished with a 2.4/6 (10.8 million), down 17% from last week in its delayed hour.

NBC’s “Kings” (1.3/3, 4.6 million) took a 19% fall from its weak debut last week. From 9-11 p.m., “The Celebrity Apprentice” (2.9/7, 7.3 million) was up one-tenth of a rating point from last week. “Apprentice” showed strong growth throughout its run, picking up pace in its second hour and improving by 55% in the 10:30 p.m. half-hour compared with the 9 p.m. half-hour. NBC opened the night with “Dateline” (1.5/5, 6.6 million), up 36% from last week, and finished the night with an average of 2.1/6 (6.5 million) in fourth place.

ABC was a close second with a 3.4/9 (10.5 million). “America’s Funniest Home Videos” pulled a 1.9/6 (7.1 million), while “Extreme Makeover: Home Edition” added to its lead-in to finish with a 3.1/8 (9.8 million). A shocking “Desperate Housewives” leading to Nicollette Sheridan’s departure from the series scored a 4.9/12 (14.7 million), off 4% from its performance last week and down 13% from the show’s season-to-date average. ABC finished the night with “Brothers & Sisters” (3.5/9, 10.4 million).

Fox’s full animation lineup finished with an average 2.4/6 (4.9 million). In the 8 p.m. hour, “The Simpsons” (3.0/8, 6.2 million) and “King of the Hill” (2.6/7, 5.5 million) were both up a bit from last week (7% and 4%, respectively). A new “Family Guy” scored a 3.7/9 (7.4 million) and “American Dad” wrapped up the night with a 2.9/7 (5.8 million), both shows flat from last week. The network aired repeats of “Dad” and “Hill” in the 7 p.m. hour.

The CW averaged a 0.3/1 (0.9 million) with a repeat of “Jericho” and a presentation of feature film “The Mod Squad.”


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