Fox’s ‘Idol’ Train Loses Steam, ‘Top Model’ Bounces
March 5, 2009 10:18 AM
Wednesday nights American Idol on Fox continued the shows recent ratings dips, hitting a new low for the season. The CWs Americas Next Top Model returned on a strong note.
A results episode of Idol scored a 7.7 rating/21 share among adults 18-49 and 22.5 million viewers, down from the previous days season low and coming in as the show's lowest-rated Wednesday night (excluding specials) in six years. At 9 p.m. on Fox, a new episode of Lie to Me suffered from its lower "Idol" lead-in, retaining a similar share as its previous airing but landing at a new series low with a 3.6/9 (10.2 million). Fox, however, still ranked as the top network for the night with an overall 5.7/15 (16.3 million).
ABC finished second with new episodes of Lost (4.8/12, 10.6 million), up 5% from last week, and Life on Mars (2.1/6, 5.7 million). Last night's "Lost" ranks as the night's highest-rated scripted series and edged out competition from Fox's "Lie" by its biggest margin yet. A repeat of Lost aired in the 8 p.m. hour. Overall the network averaged a 2.9/8 (7 million).
CBS aired a night of reruns and landed in third place with an average 2.2/6 (8.9 million) for the night.
On The CW the two-hour premiere of cycle 12 of Americas Next Top Model opened with a 1.8/5 (3.9 million), up 6% over last falls season debut. Top Model improved 33% from first hour to second hour in the demo after Idol ended. The CW finished fourth for the night. Among women 18-34 the network averaged a 3.4/9.
NBC finished fifth (1.5/4, 5.4 million) with the likely series finale of Knight Rider (1.8/5, 5.8 million), about average for the season to date, and repeats of Life and Law & Order.
Updated: 12:52 p.m.
Primetime Preliminary Wednesday Ratings
|
8 |
8:30 |
9 |
9:30 |
10 |
10:30 |
|
|---|---|---|---|---|---|---|
2.9 / 8 |
Lost1.6 / 5 4.8 million |
Lost4.8 / 12 10.6 million |
Life on Mars2.1 / 6 5.7 million |
|||
2.2 / 6 |
The New Adventures of Old Christine1.5 / 4 5.5 million |
Gary Unmarried1.6 / 4 5.4 million |
Criminal Minds2.4 / 6 10.3 million |
CSI: NY2.7 / 8 10.9 million |
||
5.7 / 15 |
American Idol7.7 / 21 22.5 million |
Lie to Me3.6 / 9 10.2 million |
No Programming |
|||
1.5 / 4 |
Knight Rider1.8 / 5 5.8 million |
Life1.3 / 3 4.6 million |
Law & Order1.6 / 4 5.8 million |
|||
1.8 / 5 |
America's Next Top Model1.8 / 5 3.9 million |
No Programming |
||||
Source: Nielsen Media Research
*Ratings are specified in the 18- to 49-year-old demographic and viewership in P2+.
A note about ratings: Ratings are expressed as percentages of Nielsen's estimated 114.5 million U.S. television households. The first number, the rating, is a percentage of households tuned into a specific program at a specific time.
The second number, the share, is a percentage of households with televisions
in use tuned into that same program. For example, if a show obtains a 10.2/16,
this means that 10.2% of all U.S. households tuned into the program at some
point during the broadcast. Meanwhile, 16% of all households watching television
during the time period viewed the program at some point. Ratings are broken
down further by demographic, as networks sell advertising time based on the
makeup of the audience.
